A while back we wrote about what personas are and why your marketing needs them. Still, we know that sometimes they seem like a nebulous thing you should do, but don’t do. These quick tips could change that once and for all.
As Neil Kloppenborg, Associate Creative Director/UX Designer said then, “Every project is different, and thus no two persona documents should be the same.” Which is true! However, when building personas we do follow some categorical standards:
- Name, paired with a role this person plays & basic demographic information
- Just like in any good story, naming your character (or in this case, persona) helps keep it real, and relatable to real people
- The role further illustrates the point that a persona does not equal a job title, and can keep teams focused on the persona’s needs
- Demographics - generalized characteristics to round out the picture
- Quote - Something that sums up this persona’s M.O. that you can commit to memory to build user empathy
- Motivating Factors & Pain Points - to create that 360 view of how you can inspire engagement and action with your marketing efforts.
Need a quick and adorable example? Neil created personas for his two dogs - Rusty and Bisquick.
Emotional Support Rusty: Ever the lover, just looking for laps to sit on.
Perimeter Control Bisquick: the protector, leading the way with her age, smarts, and cunning to safeguard the household.
Ready to throw a bone at your marketing personas? Bark twice at firstname.lastname@example.org and we’ll help you get started.