Marketing Foundations
How to Identify Your Target Audience
Knowing your target audience is a foundational step in creating an effective marketing strategy. Get tips for identifying your target audience and start tailoring your plans.
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Marketing Tactics
Account Based Marketing Basics
Account Based Marketing or ABM can be a powerful tool for B2B marketing and sales teams. Let’s take a look at what it is and how to make it a part of your marketing plan.
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Marketing Foundations
What Wordle can Teach Us About Marketing (yeah yeah, but just trust us on this)
What can marketers learn from Wordle's meteoric rise? A lot, as it turns out. Check out these great lessons and reminders for marketers that can be found in the extremely popular daily word game.
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CID News
CID Wins Top Honor from Association of National Advertisers
CID and Vollrath were recently awarded a Silver B2 Award by the Association of National Advertisers (ANA) for the digital transformation of Vollrathfoodservice.com.
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Marketing Foundations
Want Successful Content? Start with a Strategy.
Content can be a strong driver of your marketing efforts, but you have to start in the right place: Strategy. Get a closer look at how smart planning makes great content even greater.
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Marketing Foundations
Now for a Real Treat: Personadogs! Marketing Personas for Dogs
If you've been putting off creating marketing personas, we have tips to get you motivated right here. Not enough? Well there are also cute dogs.
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