


Unlocking B2B Marketing Insights with Intent Data
Just because B2B buyers are spending more time researching online before talking to sales reps doesn’t mean they’re out of reach for marketers. Find out how using intent data can help your brand connect to prospects at every stage of their journey.
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How to Identify Your Target Audience
Knowing your target audience is a foundational step in creating an effective marketing strategy. Get tips for identifying your target audience and start tailoring your plans.
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Account Based Marketing Basics
Account Based Marketing or ABM can be a powerful tool for B2B marketing and sales teams. Let’s take a look at what it is and how to make it a part of your marketing plan.
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What Wordle can Teach Us About Marketing (yeah yeah, but just trust us on this)
What can marketers learn from Wordle's meteoric rise? A lot, as it turns out. Check out these great lessons and reminders for marketers that can be found in the extremely popular daily word game.
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CID Wins Top Honor from Association of National Advertisers
CID and Vollrath were recently awarded a Silver B2 Award by the Association of National Advertisers (ANA) for the digital transformation of Vollrathfoodservice.com.
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Want Successful Content? Start with a Strategy.
Content can be a strong driver of your marketing efforts, but you have to start in the right place: Strategy. Get a closer look at how smart planning makes great content even greater.
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Now for a Real Treat: Personadogs! Marketing Personas for Dogs
If you've been putting off creating marketing personas, we have tips to get you motivated right here. Not enough? Well there are also cute dogs.
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