Marketing Trends
B2B Employee-Generated Content Programs: Are They Worth It?
Explore how employee-generated content boosts B2B credibility, trust, and visibility while fueling your content strategy and brand voice.
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Marketing Trends
How to Garner B2B User-Generated Content
B2B and B2C marketing differ in approach but share strategies. User-generated content is common in B2C, however it can also be leveraged in B2B marketing. Learn how UGC can expand your business’ reach.
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Marketing Trends
Don’t Pay Attention to 2025 Marketing Trends . . . Pay Attention to What’s Driving Them
It’s one thing to keep an eye on trends, it’s another to understand what drives them. Arm yourself with the cultural movements behind the 2025 trends to make informed decisions that will strengthen your marketing strategy.
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Marketing Tactics
Unlocking B2B Marketing Insights with Intent Data
Just because B2B buyers are spending more time researching online before talking to sales reps doesn’t mean they’re out of reach for marketers. Find out how using intent data can help your brand connect to prospects at every stage of their journey.
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Marketing Trends
Marketing Tools We're Head Over Heels For
There is no shortage of marketing tools available to help make our jobs more productive, collaborative, and polished. Here’s a quick rundown of some of the ones we use at CID to make our work and processes shine.
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Marketing Foundations
How to Identify Your Target Audience
Knowing your target audience is a foundational step in creating an effective marketing strategy. Get tips for identifying your target audience and start tailoring your plans.
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Marketing Tactics
Account Based Marketing Basics
Account Based Marketing or ABM can be a powerful tool for B2B marketing and sales teams. Let’s take a look at what it is and how to make it a part of your marketing plan.
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Marketing Foundations
What Wordle can Teach Us About Marketing (yeah yeah, but just trust us on this)
What can marketers learn from Wordle's meteoric rise? A lot, as it turns out. Check out these great lessons and reminders for marketers that can be found in the extremely popular daily word game.
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CID News
CID Wins Top Honor from Association of National Advertisers
CID and Vollrath were recently awarded a Silver B2 Award by the Association of National Advertisers (ANA) for the digital transformation of Vollrathfoodservice.com.
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