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Brand Forward / Strategies that fuel momentum

We are a Brand and Marketing Agency

CID pairs story and strategy to bring creative insights that deliver results. From branding and marketing strategy, to video production and web development, content marketing and SEO strategy, we help propel marketers toward their goals with Creative Intelligence™ and thoughtful executions. In partnership with our clients and their teams, we maximize the power of their brands to convert the curious to customers.

Potawatomi

Potawatomi

Playing to Win

A behind the scenes look at our Emmy-award winning commercial.
Video Production CID News Creativity
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Maysteel

Maysteel

Recruiting Made Simpler

Removing roadblocks to online hiring UX in manufacturing.
UX Digital Strategy SEO
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3rd Street Market Hall

3rd Street Market Hall

At the center of it all

Designing an inspiring brand for an iconic downtown MKE space.
Branding Environmental Design Logo Design
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Wolf Paving

Wolf Paving

Ready to Roll

Turning non-targeted web traffic into commercial conversions
Digital Strategy SEO Digital Advertising
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The latest from our blog

You’re Overthinking It: What Ogilvy Knew About Making Ads That Actually Work
Creativity

You’re Overthinking It: What Ogilvy Knew About Making Ads That Actually Work

Modern marketing has become overcomplicated. David Ogilvy figured out how to sell decades ago using principles we’ve forgotten. From doing your homework to running campaigns until they actually stop working – here’s what still matters.

Content Audits: Putting Strategy Before Spreadsheets
Marketing Foundations

Content Audits: Putting Strategy Before Spreadsheets

Most content audits fail because they drown in data without strategic priorities. Discover our 3-tier framework that puts brand foundation first, fills audience gaps second, and optimizes performance third.

Your Brand Guidelines Are Stuck in 2014
Marketing Foundations

Your Brand Guidelines Are Stuck in 2014

Rigid brand guidelines from 2014 no longer work in today's messy, multi-channel world. The most effective brands focus on consistent character rather than visual uniformity, empowering teams with principles that enable surprising, attention-grabbing expressions while maintaining a solid foundation.

Collaboration, Creativity, and Support

CID is a place where people who are passionate about their work come together and geek the heck out about it. We can’t help it. We’re collaborators by nature — brainstorming creative ideas in our Third Ward HQ, figuring out a marketing strategy with our hybrid co-workers, diving into website goals with our clients, and sharing podcast recs with everyone on Slack — we do it all. And we love doing it at CID. (We even have several Best Place to Work Awards to prove it.) Want to be a part of it?

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Put our teams to work for your business

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