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Brand Forward / Strategies that fuel momentum

We are a Brand and Marketing Agency

CID pairs story and strategy to bring creative insights for B2B companies that deliver results. From branding and marketing strategy, to video production and web development, content marketing and SEO strategy, we help propel marketers toward their goals with Creative Intelligence™ and thoughtful executions. In partnership with our clients and their teams, we maximize the power of their brands to convert the curious to customers.

Potawatomi

Potawatomi

Playing to Win

A behind the scenes look at our Emmy-award winning commercial.
Video Production CID News Creativity
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Maysteel

Maysteel

Recruiting Made Simpler

Removing roadblocks to online hiring UX in manufacturing.
UX Digital Strategy SEO
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3rd Street Market Hall

3rd Street Market Hall

At the center of it all

Designing an inspiring brand for an iconic downtown MKE space.
Branding Environmental Design Logo Design
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Wolf Paving

Wolf Paving

Ready to Roll

Turning non-targeted web traffic into commercial conversions
Digital Strategy SEO Digital Advertising
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The latest from our blog

The Power of Emotional Intelligence in Marketing
Marketing Trends

The Power of Emotional Intelligence in Marketing

Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.

Why Brand Equity Matters in B2B
Marketing Foundations

Why Brand Equity Matters in B2B

B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.

The Power of Email Marketing: Seizing the Opportunity in B2B
Marketing Foundations

The Power of Email Marketing: Seizing the Opportunity in B2B

Email marketing works if you know how to work it. So why do only 50% of B2B marketers say email is their most effective channel? Dive into our guide to the four types of email campaigns every B2B marketer should know.

Collaboration, Creativity, and Support

CID is a place where people who are passionate about their work come together and geek the heck out about it. We can’t help it. We’re collaborators by nature — brainstorming creative ideas in our Third Ward HQ, figuring out a marketing strategy with our hybrid co-workers, diving into website goals with our clients, and sharing podcast recs with everyone on Slack — we do it all. And we love doing it at CID. (We even have several Best Place to Work Awards to prove it.) Want to be a part of it?

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Put our teams to work for your business

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