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Brand Forward / Strategies that fuel momentum

We are a Brand and Marketing Agency

CID pairs story and strategy to bring creative insights that deliver results. From branding and marketing strategy, to video production and web development, content marketing and SEO strategy, we help propel marketers toward their goals with Creative Intelligence™ and thoughtful executions. In partnership with our clients and their teams, we maximize the power of their brands to convert the curious to customers.

Potawatomi

Potawatomi

Playing to Win

A behind the scenes look at our Emmy-award winning commercial.
Video Production CID News Creativity
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Maysteel

Maysteel

Recruiting Made Simpler

Removing roadblocks to online hiring UX in manufacturing.
UX Digital Strategy SEO
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3rd Street Market Hall

3rd Street Market Hall

At the center of it all

Designing an inspiring brand for an iconic downtown MKE space.
Branding Environmental Design Logo Design
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Wolf Paving

Wolf Paving

Ready to Roll

Turning non-targeted web traffic into commercial conversions
Digital Strategy SEO Digital Advertising
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The latest from our blog

Think Outside the Screen: How Print is Bringing B2Bs Back with It
Marketing Trends

Think Outside the Screen: How Print is Bringing B2Bs Back with It

Even in an era dominated by digital presence, print media has proven that its enduring influence is not to be underestimated. See how B2Bs can think outside the screen and harness the power of print.

B2B Content that Converts: Focus on Decision Makers, Not Everyone
Marketing Tactics

B2B Content that Converts: Focus on Decision Makers, Not Everyone

Stop trying to create content for every stakeholder in the B2B buying process. Focusing on true decision-makers - and equipping them to influence others - creates a more effective content strategy. Learn how to identify and reach the people who actually make purchase decisions.

The 2025 Social Media Landscape: A Technical Guide for B2B Marketers
Marketing Tactics

The 2025 Social Media Landscape: A Technical Guide for B2B Marketers

Navigate the evolving social media landscape in 2025, where AI automation meets human authenticity. Discover platform-specific trends, from LinkedIn's video push to Meta's new ad categories, and learn how B2B marketers can optimize their strategy across major social networks.

Collaboration, Creativity, and Support

CID is a place where people who are passionate about their work come together and geek the heck out about it. We can’t help it. We’re collaborators by nature — brainstorming creative ideas in our Third Ward HQ, figuring out a marketing strategy with our hybrid co-workers, diving into website goals with our clients, and sharing podcast recs with everyone on Slack — we do it all. And we love doing it at CID. (We even have several Best Place to Work Awards to prove it.) Want to be a part of it?

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