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Marketing Strategy is Not One-and-Done Marketing Foundations

Marketing Strategy is Not One-and-Done

Why it’s smart to revisit your strategy, tweak it, and adjust it (and how to know when to do that)

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Paid or Organic: Finding the Right Mix for Your Marketing Marketing Foundations

Paid or Organic: Finding the Right Mix for Your Marketing

What’s better for your brand, paid media or organic? Like most things in marketing, it depends on your goals. Here’s how to figure out the right mix.

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A Marketer's Guide to Using Reddit Marketing Trends

A Marketer's Guide to Using Reddit

Reddit can be an amazing platform for brands to connect with their customers — if they do it the right way. Before you dive in take a look at our guide for marketers to ensure you set your organization up for success.

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How Marketers Can Thrive with First-Party Data Marketing Trends

How Marketers Can Thrive with First-Party Data

Internet cookies are on their way out, leaving marketers with less access to third-party data for their ad targeting. Is first-party data the answer?

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How to Identify Your Target Audience Marketing Foundations

How to Identify Your Target Audience

Knowing your target audience is a foundational step in creating an effective marketing strategy. Get tips for identifying your target audience and start tailoring your plans.

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How We Disrupted Our Brand Without Losing Who We Are Creativity

How We Disrupted Our Brand Without Losing Who We Are

Find out how and why we made our Wes Anderson parody video, and why taking a risk is sometimes a great way to reinforce your brand. Plus: Behind-the-scenes photos!

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Account Based Marketing Basics Marketing Tactics

Account Based Marketing Basics

Account Based Marketing or ABM can be a powerful tool for B2B marketing and sales teams. Let’s take a look at what it is and how to make it a part of your marketing plan.

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A Simple Content Marketing Strategy You’ll Actually Use Marketing Foundations

A Simple Content Marketing Strategy You’ll Actually Use

Find out how to document and use a content marketing strategy to create work that’s always on target.

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How to Get the Most out of Your Agency Partner Marketing Foundations

How to Get the Most out of Your Agency Partner

Working with an agency should be helpful, rewarding, and get you closer to your marketing goals. We promise it’s possible. Here’s how.

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