Meet CID
Meet CID: Heather Vaughn
Executive Marketing Director Heather Vaughn leads a team of brand, marketing, and digital strategists, setting a high bar for both quality work and calm, compassionate leadership.
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Marketing Tactics
Using Marketing Frameworks: Avoiding Pitfalls and Maximizing Results
Learn about applications for marketing frameworks, how to avoid common pitfalls, and gain insights on implementing them strategically in your organization.
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Marketing Foundations
Competitive Audits Explained
Making a change to your brand or marketing? Don’t forget to take a look at the competition. Find out when and why you should take a close look at your competitors if you want to make your marketing efforts stand out.
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Marketing Trends
Take Advantage of Marketing Automation
Marketers have hundreds of marketing automation tools available to them. Here’s how to use them & get the most out of your martech.
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Marketing Trends
The Power of Emotional Intelligence in Marketing
Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.
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Marketing Foundations
Why Brand Equity Matters in B2B
B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.
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Marketing Foundations
The Power of Email Marketing: Seizing the Opportunity in B2B
Email marketing works if you know how to work it. So why do only 50% of B2B marketers say email is their most effective channel? Dive into our guide to the four types of email campaigns every B2B marketer should know.
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Marketing Foundations
How to Do More With Video Content
89% of consumers want to see more video content from brands in 2024. This post is designed to help marketers learn how to meet that demand without spending their entire yearly budget on one or two productions.
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Marketing Foundations
Avoid These Classic Content Marketing Mistakes
Content marketing mistakes aren’t uncommon, but that doesn’t mean that they can’t be avoided! Here's a list of classic mishaps marketers should watch out for.
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