Brand identity begins wherever your audience encounters it first.
For us, brand identity is your everything. Literally the complete definition of you, from logo to language to company culture and beyond. And with more places to put your brand than ever before, it’s almost impossible to control which one an individual will encounter first.
That's why it’s so important to get your story straight before everything else. No matter the method, no matter the medium, you need to tell the same aligned brand story. With our help, your messaging will be more consistent and effective everywhere you put it.
Telling The Right Story Takes Work(shops)
At CI Design, the brand marketing process begins with our one-of-a-kind alignment workshops. These live, interactive sessions put you in a room with your critical team members to work both sides of the brain, and result in a shared framework that will help you talk to your audience in a consistent, effective way every single time. It's neuroscience baby! That, and a bunch of thoughtful research and strategy.
It's also the bedrock for all the brand identity pieces we'll build for you, including:
- Brand Discovery
- Logo Design
- Visual Branding
- Visual Brand Style Guide
- Brand Messaging Guides
- Persona and Customer Journey Mapping
- Role-Play Engagements for Sales and Marketing
Here are a few of our brand alignment workshop clients:
Alto-Shaam, Associated Bank, Axiom, Colliers International, Elmbrook Church, Emteq Aerospace, ESPN Cleveland, Good Life, Hope Street, Hudson Business Lounge, Johnson Controls, Kapco, Milwaukee Brewers, Northwestern Mutual, Regal Ware, Richardson Molding, Rite-Hite, US Bancorp Fund Services, Wisconsin Lutheran College, Zizzl Payroll and Benefits