Marketing Trends
What’s Trending for B2B Marketing in 2023
What will 2023 bring for B2B marketing? Here’s what we think will be top-of-mind for B2B buyers in the coming year and how to make the most of it.
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Marketing Trends
Content: Is it time for marketers to open the gates?
Gated content has been a surefire way to collect leads for ages. But is it time to open the gates and set your content free? Let's take a closer look at gated content's pros and cons.
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Marketing Foundations
Marketing ABCs: Always Build Content
We heart content, and we're blogging about it yet again because it is such an important part of building lasting relationships with your customers. Get the basic ins and outs of what content can do and the important differences between some popular content buzzwords.
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Marketing Foundations
Now for a Real Treat: Personadogs! Marketing Personas for Dogs
If you've been putting off creating marketing personas, we have tips to get you motivated right here. Not enough? Well there are also cute dogs.
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Marketing Foundations
Personas: What they are and why your marketing needs them
Customer personas should be a cornerstone of your marketing efforts. A few of our team members got together to talk about what they are, how to use them, and why they're essential for effective marketing initiatives.
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