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Milwaukee School of Engineering (MSOE)

Making a Career in Machine Learning & AI Feel Real

MSOE wanted to work with CID to create a video that captured the excitement of the program and help cement their reputation as a destination for high school students interested in a career in machine learning and AI.

Our team worked with MSOE to identify real student projects that would be visually engaging and represent the program well. We also developed an aesthetic that would provide a visual signal for “AI and machine learning” in the foreground of every shot.

Different colors of light were layered into the scenes as a nod to different kinds of LED lights that are integrated into computer hardware, storage racks, and other related tech. To give it a truly immersive feeling we shot as much as we possibly could in-camera rather than adding in lighting effects later in post-production.

This video won an Emmy® in 2023 for Outstanding Achievement for Commercial – Single Spot or Campaign

MSOE Mobile

CID Services

  • Video Production
  • Sound Design

Let us show and tell your next great story.

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