Milwaukee Fire and Police Commission
Video Production for Recruitment
The Milwaukee Fire and Police Commission wanted to invite African-American and Hispanic men and women to consider a career with the Milwaukee Police Department and asked CI Design for help creating a recruitment video.
Flipping the recruitment video script.
Traditionally, recruitment videos consist of traditional interviews combined with relevant b-roll. We decided to take a different route, and instead script a fictional narrative based on real-world experiences. Our more cinematic approach resulted in a significant increase in interested individuals, as well as enormous positive feedback from members of the Milwaukee Police Department who said the video accurately captured their real-life experience.