Milwaukee College Prep

Marketing Video

Milwaukee College Prep (MCP) is an exceptional network of K4-8th grade public charter schools where admission is based on a blind lottery regardless of prior academic record, conduct, or socioeconomic background. Every child in Milwaukee, WI is eligible to attend, free of charge.

Show and tell.

CI Design was asked to create a series of videos to be used for general marketing and significant fundraising efforts. Each video focused on establishing MCP as a critical educational pillar in the community and utilized storytelling from a variety of sources. This particular Telly award-winning video, for example, featured Ingrid Carter, a teacher at Milwaukee College Prep, who also was the first African-American elementary school student to be integrated into a Milwaukee Public Schools school in the 1960s.

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