We love it when a plan comes together.
Yes, as a business, you should have a website. And digital ads. And a social media presence. But having them alone is not enough. There needs to be some intentionality to them. Some purpose. A plan.
Because having a plan—or strategy—is critical if your business is going to compete and succeed in this digital day and age. A digital marketing strategy is what will allow your website, ads, social media efforts, and more to work smarter, not harder. It equips you to understand your audience, establish a clear, goal-based direction, and make more informed decisions, leading to greater, more measurable results.