Aurora Health Care wanted to put a new twist in the traditional fundraising cancer walk/run, in order to reflect the important role that integrative medicine could play for those on their cancer journey. This new twist would be a series of mindfulness events held throughout the summer, including tai chi, an empowerment walk and various relaxation techniques.
CI Design developed the branding for this new event series, including the name: Hope. Heal. Feel. The reason behind the name?
"Hope" to reflect those in the fight against cancer.
"Heal" for those on their way to recovery.
And "Feel" to inspire everyone to explore the methods that help both mind and body be strong.
Funds raised through Hope. Heal. Feel. benefited Aurora’s research efforts, integrative medicine therapies, and cancer clinics.