UX & Conversion Optimization
How UX Fixes Turned Recruitment Ads into 20+ Applications in Two Weeks
The Situation
Maysteel had dozens of open positions and aggressive growth goals, but their recruitment campaigns weren't generating applications. They offered competitive pay, signing bonuses, and strong benefits. Their ads were running. But applications weren't coming in.
We needed to figure out why qualified candidates were clicking their ads but not applying.
What We Learned
We audited the application process and identified the issue: a complicated user experience. Multiple clicks, redundant form fields, and unclear navigation were causing qualified candidates to abandon applications before completing them.
How We Helped: Creating a Cleaner Path
With a few simple adjustments to Maysteel’s website we:
• Simplified the application flow to reduce abandonment
• Optimized the careers page for mobile users
• Improved conversion tracking to measure results
Within two weeks, Maysteel received 20+ qualified applications. By the end of the month, they had hired several new team members and filled critical production roles.
20+
qualified applications in two weeks
Multiple
within the first month
The UX changes filled critical production roles and enabled Maysteel to meet their growth targets.
Integrated Services from CID
- Recruitment campaign audit and optimization
- Application process UX redesign
- Mobile-first career page rebuild
- Conversion tracking implementation