Digital Marketing
Content
What You Need to Know About Google’s “Helpful Content” Update
Google recently updated how they score published content for ranking. Here's what it means for your content and keyword strategies.
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Content: Is it time for marketers to open the gates?
Gated content has been a surefire way to collect leads for ages. But is it time to open the gates and set your content free? Let's take a closer look at gated content's pros and cons.
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CID's Video Team Wins 4 Telly Awards
CID's in-house video production team was recently honored with four Telly Award wins. Take a look at the award-winning work right here.
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Marketing Strategy
Digital Marketing
Content
Marketing Tune-Up: Optimize Your LinkedIn Company Page
While they may appear similar on the surface, LinkedIn company pages work much differently than personal profile pages. Learn how to set up or optimize your LinkedIn Company Page.
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What Wordle can Teach Us About Marketing (yeah yeah, but just trust us on this)
What can marketers learn from Wordle's meteoric rise? A lot, as it turns out. Check out these great lessons and reminders for marketers that can be found in the extremely popular daily word game.
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Brand Development
Marketing Strategy
Content
Find Your Voice: How to Choose Your Brand Voice and Make it Heard
What's a brand voice and why does it matter? Find out how to identify yours and how we can make sure it's heard by the right people.
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3 Need-To-Know Questions for Real Estate & Housing Digital Ads
If you're in real estate you've probably got traditional marketing methods down. But what about advertising online? It can be very effective, but before you dip your toe in, take a look at this in-depth explainer.
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Meet CID: Amy Klinkhammer
Usually when someone says it’s time to bring “The Hammer” in it's cause for alarm. Unless that is, they’re talking about Amy Klinkhammer, one of the writers and strategists on our award-winning marketing and strategy team! Then it’s time to celebrate because you get to work with a thoughtful, warm, funny, and creative pro. Get to know Amy!
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Marketing Strategy
Website Development
Content
Why You Need Landing Pages
Landing pages can increase your conversions from digital ads and give your potential customers a good experience with your brand. Take a closer look at putting this powerful tool to work.
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