Marketing Tactics
Unlocking B2B Marketing Insights with Intent Data
Just because B2B buyers are spending more time researching online before talking to sales reps doesn’t mean they’re out of reach for marketers. Find out how using intent data can help your brand connect to prospects at every stage of their journey.
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Marketing Tactics
Keyword Dos and Don'ts: Improve Your Keyword Strategy
Keywords are vital to your organic content marketing efforts, but there are some rules of thumb to follow to make sure you’re using them effectively. Get tips for what to do and what not to do from our experts.
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Marketing Foundations
Do We Need To Know Our Margins? (And Other Basic ROI Questions)
You know what ROI is, but what about ROAS? It’s all about understanding the value of conversions you get via your digital ad campaigns. Find out more about this important measurement and how to put it to work for you.
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Marketing Trends
Core Web Vitals: What they mean for your site and its users
Google is rolling out new standards called Core Web Vitals soon. Like most things Google, it can get pretty complicated. Our dev team, UX team, and digital marketing team have been hard at work learning more about the change and put together this brief explainer.
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Marketing Foundations
Back to Basics: What’s A Conversion?
When you work with digital marketers you hear a lot about conversions. So what exactly are they? Read our refresher on different types of conversions.
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