Creativity
7 Things Marketers can Learn from Rick Rubin
What can legendary music producer and Def Jam Records founder teach marketers about creativity? A lot, as it turns out.
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Marketing Trends
Boring 2 Boring is Dead! Long Live Engaging B2B Content!
B2B content that engages your audience isn’t just fun. It’s also a savvy marketing move that can help fill your sales pipeline.
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Marketing Foundations
How to Cultivate Customers with eNewsletters
Want to build better relationships with potential customers? Give eNewsletters a place in your marketing plan.
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Marketing Trends
What’s Trending for B2B Marketing in 2023
What will 2023 bring for B2B marketing? Here’s what we think will be top-of-mind for B2B buyers in the coming year and how to make the most of it.
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Marketing Trends
Marketing Stats that Blew Our Minds in 2022
Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.
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Marketing Foundations
In-House Marketer Tells All: “Why I Leaned on an Agency”
Why would a nonprofit marketer with a lean budget hire an outside agency? Meg Brondos explains why working with CID was the right choice for her organization.
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Marketing Trends
The Big Takeaway from Content Marketing World 2022
Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.
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Marketing Tactics
Why You Need Landing Pages
Landing pages can increase your conversions from digital ads and give your potential customers a good experience with your brand. Take a closer look at putting this powerful tool to work.
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Marketing Trends
Interactive Content: What It Is & Why It’s Your Friend
If your content isn't getting the clicks you hoped for, maybe it's time to try something designed to engage: Interactive content. Find out what it is and why it's a great addition to your content plan.
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