Marketing Trends
Marketing Tools We're Head Over Heels For
There is no shortage of marketing tools available to help make our jobs more productive, collaborative, and polished. Here’s a quick rundown of some of the ones we use at CID to make our work and processes shine.
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Marketing Foundations
Marketing Strategy is Not One-and-Done
Static marketing strategies die while adaptive brands thrive. Discover why one-and-done approaches fail in today's landscape and learn five practical ways to build continuous improvement into your marketing framework for sustainable growth and measurable results.
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Marketing Foundations
Paid or Organic: Finding the Right Mix for Your Marketing
What’s better for your brand, paid media or organic? Like most things in marketing, it depends on your goals. Here’s how to figure out the right mix.
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Marketing Trends
A Marketer's Guide to Using Reddit
Reddit can be an amazing platform for brands to connect with their customers — if they do it the right way. Before you dive in take a look at our guide for marketers to ensure you set your organization up for success.
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Marketing Trends
How Marketers Can Thrive with First-Party Data
Internet cookies are on their way out, leaving marketers with less access to third-party data for their ad targeting. Is first-party data the answer?
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Marketing Foundations
How to Identify Your Target Audience
Knowing your target audience is a foundational step in creating an effective marketing strategy. Get tips for identifying your target audience and start tailoring your plans.
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Creativity
How We Disrupted Our Brand Without Losing Who We Are
Find out how and why we made our Wes Anderson parody video, and why taking a risk is sometimes a great way to reinforce your brand. Plus: Behind-the-scenes photos!
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Marketing Tactics
Account Based Marketing Basics
Account Based Marketing or ABM can be a powerful tool for B2B marketing and sales teams. Let’s take a look at what it is and how to make it a part of your marketing plan.
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Marketing Foundations
A Simple Content Marketing Strategy You’ll Actually Use
Find out how to document and use a content marketing strategy to create work that’s always on target.
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