The Power of Emotional Intelligence in Marketing

Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.

Why Brand Equity Matters in B2B

B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.

The Power of Email Marketing: Seizing the Opportunity in B2B

Email marketing works if you know how to work it. So why do only 50% of B2B marketers say email is their most effective channel? Dive into our guide to the four types of email campaigns every B2B marketer should know.

How to Do More With Video Content

89% of consumers want to see more video content from brands in 2024. This post is designed to help marketers learn how to meet that demand without spending their entire yearly budget on one or two productions.

Avoid These Common Content Marketing Mistakes

Content marketing mistakes aren’t uncommon, but that doesn’t mean that they can’t be avoided! Here's a list of classic mishaps marketers should watch out for.

An Ocean of Opportunity for Your Brand

Origin Stories: Stories Behind World-Famous Brands

Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.

Marketing Tools We're Head Over Heels For

There is no shortage of marketing tools available to help make our jobs more productive, collaborative, and polished. Here’s a quick rundown of some of the ones we use at CID to make our work and processes shine.

Marketing Strategy is Not One-and-Done

Static marketing strategies die while adaptive brands thrive. Discover why one-and-done approaches fail in today's landscape and learn five practical ways to build continuous improvement into your marketing framework for sustainable growth and measurable results.