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In-House Marketer Tells All: “Why I Leaned on an Agency”
The Big Takeaway from Content Marketing World 2022 Marketing Trends

The Big Takeaway from Content Marketing World 2022

Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.

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Why You Need Landing Pages Marketing Tactics

Why You Need Landing Pages

Landing pages can increase your conversions from digital ads and give your potential customers a good experience with your brand. Take a closer look at putting this powerful tool to work.

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Interactive Content: What It Is & Why It’s Your Friend Marketing Trends

Interactive Content: What It Is & Why It’s Your Friend

If your content isn't getting the clicks you hoped for, maybe it's time to try something designed to engage: Interactive content. Find out what it is and why it's a great addition to your content plan.

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Marketing ABCs: Always Build Content Marketing Foundations

Marketing ABCs: Always Build Content

We heart content, and we're blogging about it yet again because it is such an important part of building lasting relationships with your customers. Get the basic ins and outs of what content can do and the important differences between some popular content buzzwords.

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Content Marketing: The powerful tool you need to take advantage of Marketing Foundations

Content Marketing: The powerful tool you need to take advantage of

Take a closer look at content marketing — what it is and how it can be a vital part of your marketing program.

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Want Successful Content? Start with a Strategy.  Marketing Foundations

Want Successful Content? Start with a Strategy. 

Content can be a strong driver of your marketing efforts, but you have to start in the right place: Strategy. Get a closer look at how smart planning makes great content even greater.

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Now for a Real Treat: Personadogs! Marketing Personas for Dogs Marketing Foundations

Now for a Real Treat: Personadogs! Marketing Personas for Dogs

If you've been putting off creating marketing personas, we have tips to get you motivated right here. Not enough? Well there are also cute dogs.

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LinkedIn for SMBs Marketing Tactics

LinkedIn for SMBs

LinkedIn is a powerful marketing tool for small businesses. Learn more about putting its suite of features to work with tips from one of our digital marketing experts.

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Augmented Reality: A social distancing sales solution gets real Marketing Trends

Augmented Reality: A social distancing sales solution gets real

CID recently helped Bradley Corp. launch a new augmented reality (AR) sales app. Although the app was in the works before the pandemic forced showrooms and trade shows to shut down, it has become an invaluable tool to help Bradley safely share a new product line with potential customers.

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