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What’s Trending for B2B Marketing in 2023 Marketing Trends

What’s Trending for B2B Marketing in 2023

What will 2023 bring for B2B marketing? Here’s what we think will be top-of-mind for B2B buyers in the coming year and how to make the most of it.

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Marketing Stats that Blew Our Minds in 2022 Marketing Trends

Marketing Stats that Blew Our Minds in 2022

Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.

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In-House Marketer Tells All: “Why I Leaned on an Agency” Marketing Foundations

In-House Marketer Tells All: “Why I Leaned on an Agency”

Why would a nonprofit marketer with a lean budget hire an outside agency? Meg Brondos explains why working with CID was the right choice for her organization.

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The Big Takeaway from Content Marketing World 2022 Marketing Trends

The Big Takeaway from Content Marketing World 2022

Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.

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Why You Need Landing Pages Marketing Tactics

Why You Need Landing Pages

Landing pages can increase your conversions from digital ads and give your potential customers a good experience with your brand. Take a closer look at putting this powerful tool to work.

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Interactive Content: What It Is & Why It’s Your Friend Marketing Trends

Interactive Content: What It Is & Why It’s Your Friend

If your content isn't getting the clicks you hoped for, maybe it's time to try something designed to engage: Interactive content. Find out what it is and why it's a great addition to your content plan.

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Marketing ABCs: Always Build Content Marketing Foundations

Marketing ABCs: Always Build Content

We heart content, and we're blogging about it yet again because it is such an important part of building lasting relationships with your customers. Get the basic ins and outs of what content can do and the important differences between some popular content buzzwords.

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Content Marketing: The powerful tool you need to take advantage of Marketing Foundations

Content Marketing: The powerful tool you need to take advantage of

Take a closer look at content marketing — what it is and how it can be a vital part of your marketing program.

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Want Successful Content? Start with a Strategy.  Marketing Foundations

Want Successful Content? Start with a Strategy. 

Content can be a strong driver of your marketing efforts, but you have to start in the right place: Strategy. Get a closer look at how smart planning makes great content even greater.

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