Marketing Trends
What’s Trending for B2B Marketing in 2023
What will 2023 bring for B2B marketing? Here’s what we think will be top-of-mind for B2B buyers in the coming year and how to make the most of it.
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Marketing Trends
Marketing Stats that Blew Our Minds in 2022
Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.
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Marketing Foundations
In-House Marketer Tells All: “Why I Leaned on an Agency”
Why would a nonprofit marketer with a lean budget hire an outside agency? Meg Brondos explains why working with CID was the right choice for her organization.
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Marketing Trends
The Big Takeaway from Content Marketing World 2022
Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.
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Marketing Tactics
Why You Need Landing Pages
Landing pages can increase your conversions from digital ads and give your potential customers a good experience with your brand. Take a closer look at putting this powerful tool to work.
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Marketing Trends
Interactive Content: What It Is & Why It’s Your Friend
If your content isn't getting the clicks you hoped for, maybe it's time to try something designed to engage: Interactive content. Find out what it is and why it's a great addition to your content plan.
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Marketing Foundations
Marketing ABCs: Always Build Content
We heart content, and we're blogging about it yet again because it is such an important part of building lasting relationships with your customers. Get the basic ins and outs of what content can do and the important differences between some popular content buzzwords.
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Marketing Foundations
Content Marketing: The powerful tool you need to take advantage of
Take a closer look at content marketing — what it is and how it can be a vital part of your marketing program.
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Marketing Foundations
Want Successful Content? Start with a Strategy.
Content can be a strong driver of your marketing efforts, but you have to start in the right place: Strategy. Get a closer look at how smart planning makes great content even greater.
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