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The Power of Emotional Intelligence in Marketing
Why Brand Equity Matters in B2B Marketing Foundations

Why Brand Equity Matters in B2B

B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.

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The Power of Email Marketing: Seizing the Opportunity in B2B Marketing Foundations

The Power of Email Marketing: Seizing the Opportunity in B2B

Email marketing works if you know how to work it. So why do only 50% of B2B marketers say email is their most effective channel? Dive into our guide to the four types of email campaigns every B2B marketer should know.

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How to Do More With Video Content Marketing Foundations

How to Do More With Video Content

89% of consumers want to see more video content from brands in 2024. This post is designed to help marketers learn how to meet that demand without spending their entire yearly budget on one or two productions.

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Avoid These Classic Content Marketing Mistakes Marketing Foundations

Avoid These Classic Content Marketing Mistakes

Content marketing mistakes aren’t uncommon, but that doesn’t mean that they can’t be avoided! Here's a list of classic mishaps marketers should watch out for.

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An Ocean of Opportunity for Your Brand Marketing Trends

An Ocean of Opportunity for Your Brand

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Origin Stories: Stories Behind World-Famous Brands Marketing Tactics

Origin Stories: Stories Behind World-Famous Brands

Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.

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Meet CID: Morgan Dunham Meet CID

Meet CID: Morgan Dunham

Morgan Dunham is one of the Digital Marketing Specialists on CID's Marketing & Strategy team. Find out what she's using all those spreadsheets for and what she does for fun in this month's installment of Meet CID!

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Marketing Tools We Love Marketing Trends

Marketing Tools We Love

There is no shortage of marketing tools available to help make our jobs more productive, collaborative, and polished. Here’s a quick rundown of some of the ones we use at CID to make our work and processes shine.

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Marketing Strategy is Not One-and-Done Marketing Foundations

Marketing Strategy is Not One-and-Done

Why it’s smart to revisit your strategy, tweak it, and adjust it (and how to know when to do that)

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