Marketing Foundations
Stop Creating Forgettable Content
67% of marketers are using AI to create more content, but only 17% rate it as excellent. Ready for a contrarian take on B2B content marketing? Here's why less might actually be more in 2025.
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Marketing Trends
Don’t Pay Attention to 2025 Marketing Trends . . . Pay Attention to What’s Driving Them
It’s one thing to keep an eye on trends, it’s another to understand what drives them. Arm yourself with the cultural movements behind the 2025 trends to make informed decisions that will strengthen your marketing strategy.
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Marketing Foundations
Un-Fluff Your Inbox: Marketing Resources We Actually Want to Read
If you’re tired of sifting through a fluff-stuffed inbox then swap out all of your digital dust with some of these new marketing resources — ones that we promise you’ll actually want to hear from.
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Marketing Foundations
What We Want to See in Marketing 2025
It’s one thing to report on trends, it’s another to have an opinion on them. Here’s what we’ll be advocating for more of in 2025.
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Marketing Tactics
Mission-Driven Marketing Basics
The holiday season is a natural focus for nonprofits, but the rest of the year matters too. We have some to help nonprofit marketing efforts make an impact all year long.
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Marketing Tactics
Marketing Your White Papers
White papers are a staple of B2B content marketing. We’ve got tips for getting yours in front of the right people and making their experience as engaging as possible.
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Marketing Tactics
How to Successfully Rollout Your New Brand
Launching a new brand is exciting but also a complex process that requires careful planning and execution. Meg Brondos, CID's Sr. Brand & Marketing Strategist, dives into the dos and don’ts of brand rollouts that can help yours go smoothly.
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Marketing Tactics
Win at Trade Show Marketing
Get tips and ideas for making a big impact at your next trade show appearance regardless of your booth’s footprint.
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Meet CID
Meet CID: Heather Vaughn
Executive Marketing Director Heather Vaughn leads a team of brand, marketing, and digital strategists, setting a high bar for both quality work and calm, compassionate leadership.
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