Marketing Tactics
Defining a Digital Ad Strategy for B2B
As more digital natives take on roles as procurement managers and buyers, it’s clear that having a digital ad strategy is essential for B2B. In this overview you’ll get a solid look at how to get started.
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Meet CID
Meet CID: Heather Vaughn
Executive Marketing Director Heather Vaughn leads a team of brand, marketing, and digital strategists, setting a high bar for both quality work and calm, compassionate leadership.
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Marketing Tactics
Using Marketing Frameworks: Avoiding Pitfalls and Maximizing Results
Learn about applications for marketing frameworks, how to avoid common pitfalls, and gain insights on implementing them strategically in your organization.
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Marketing Foundations
Competitive Audits Explained
Making a change to your brand or marketing? Don’t forget to take a look at the competition. Find out when and why you should take a close look at your competitors if you want to make your marketing efforts stand out.
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Meet CID
Meet CID: Nick Papadakis
Could basic programming skills make society better? Is Microsoft better than Apple? Get answers from Software Developer Nick Papadakis!
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Marketing Tactics
Keyword Dos and Don'ts: Improve Your Keyword Strategy
Keywords are vital to your organic content marketing efforts, but there are some rules of thumb to follow to make sure you’re using them effectively. Get tips for what to do and what not to do from our experts.
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Meet CID
Meet CID: Rebecca Rick
Meet Rebecca Rick, CID's Senior Content Strategist and creative powerhouse, Discover how Rebecca's unique perspective and passion for excellence help her craft engaging content and infuse empathy into the digital landscape, even in the age of AI.
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Meet CID
Meet CID: Jade Scaffidi
Digital marketing is endlessly complex, but even the most unusual problems are no match for our Sr. Strategist and resident digital detective, Jade Scaffidi!
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Marketing Foundations
Google Ads: 101
Welcome to Google Ads: 101 — your quick guide to every type of ad Google has to offer, what they look like, and how to use each one the smart way.
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