Marketing Tactics
Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking
You may already know a thing or two about how, when, and why to use internal links, but now, it’s time to talk about their lesser-known counterparts: backlinks.
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Marketing Foundations
Avoid These Common Content Marketing Mistakes
Content marketing mistakes aren’t uncommon, but that doesn’t mean that they can’t be avoided! Here's a list of classic mishaps marketers should watch out for.
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Marketing Foundations
The 9 Types of Google Ads You Need to Know
Discover all nine types of Google Ads available today, from traditional Search ads to newer Performance Max campaigns. This guide breaks down what each ad type looks like, where it appears, and its basic use cases.
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Marketing Foundations
Marketing Strategy is Not One-and-Done
Static marketing strategies die while adaptive brands thrive. Discover why one-and-done approaches fail in today's landscape and learn five practical ways to build continuous improvement into your marketing framework for sustainable growth and measurable results.
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Marketing Trends
Looking Back at 2023’s Marketing Milestones
If you felt like 2023 was a little more unpredictable than usual you aren’t alone. Take a look back at some of the biggest events this year brought us.
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Marketing Trends
A Marketer's Guide to Using Twitch
Whether you’re familiar with Twitch or this is your first time hearing about it, here’s everything you need to know about its real-time marketing potential.
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Marketing Tactics
What is Social SEO?
Social media marketing and SEO are often thought of separately, but they can work together in more ways than you may think. Let's talk about Social SEO.
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Marketing Foundations
Paid or Organic: Finding the Right Mix for Your Marketing
What’s better for your brand, paid media or organic? Like most things in marketing, it depends on your goals. Here’s how to figure out the right mix.
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Marketing Tactics
Digital Tune-Up: Internal Linking Basics
What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.
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