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Marketing Strategy is Not One-and-Done Marketing Foundations

Marketing Strategy is Not One-and-Done

Why it’s smart to revisit your strategy, tweak it, and adjust it (and how to know when to do that)

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Looking Back at 2023’s Marketing Milestones Marketing Trends

Looking Back at 2023’s Marketing Milestones

If you felt like 2023 was a little more unpredictable than usual you aren’t alone. Take a look back at some of the biggest events this year brought us.

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A Marketer's Guide to Using Twitch Marketing Trends

A Marketer's Guide to Using Twitch

Whether you’re familiar with Twitch or this is your first time hearing about it, here’s everything you need to know about its real-time marketing potential.

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What is Social SEO? Marketing Tactics

What is Social SEO?

Social media marketing and SEO are often thought of separately, but they can work together in more ways than you may think. Let's talk about Social SEO.

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Paid or Organic: Finding the Right Mix for Your Marketing Marketing Foundations

Paid or Organic: Finding the Right Mix for Your Marketing

What’s better for your brand, paid media or organic? Like most things in marketing, it depends on your goals. Here’s how to figure out the right mix.

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Digital Tune-Up: Internal Linking Basics Marketing Tactics

Digital Tune-Up: Internal Linking Basics

What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.

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Meet CID: Amanda Luciano Meet CID

Meet CID: Amanda Luciano

Behind every successful digital campaign is a skilled strategist. Sr. Digital Marketing Strategist Amanda Luciano is one of those people here at CID. Find out more about her work, and her artistic pursuits.

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Recruitment Marketing: When HR & Marketing Join Forces Marketing Tactics

Recruitment Marketing: When HR & Marketing Join Forces

Has your HR team tapped your marketing mind for help with recruiting? We’ve got ideas and advice to make your partnership successful.

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Everything We Know About GA4 So Far Marketing Trends

Everything We Know About GA4 So Far

GA4 is going to replace Universal Analytics. Here’s what it means for your data and what you can do to get ready for the change.

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