Meet CID
Meet CID: Heather Vaughn
Executive Marketing Director Heather Vaughn leads a team of brand, marketing, and digital strategists, setting a high bar for both quality work and calm, compassionate leadership.
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Marketing Trends
Take Advantage of Marketing Automation
Marketers have hundreds of marketing automation tools available to them. Here’s how to use them & get the most out of your martech.
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Marketing Foundations
Is Your Content Telling Too Much?
Get tips from our Sr. Content Strategist for transforming facts and specs into compelling content and creative that moves people to take action.
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Meet CID
Meet CID: Rebecca Rick
Meet Rebecca Rick, CID's Senior Content Strategist and creative powerhouse, Discover how Rebecca's unique perspective and passion for excellence help her craft engaging content and infuse empathy into the digital landscape, even in the age of AI.
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Marketing Tactics
Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking
You may already know a thing or two about how, when, and why to use internal links, but now, it’s time to talk about their lesser-known counterparts: backlinks.
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Marketing Foundations
Avoid These Classic Content Marketing Mistakes
Content marketing mistakes aren’t uncommon, but that doesn’t mean that they can’t be avoided! Here's a list of classic mishaps marketers should watch out for.
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Marketing Foundations
Google Ads: 101
Welcome to Google Ads: 101 — your quick guide to every type of ad Google has to offer, what they look like, and how to use each one the smart way.
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Meet CID
Meet CID: Morgan Dunham
Morgan Dunham is one of the Digital Marketing Specialists on CID's Marketing & Strategy team. Find out what she's using all those spreadsheets for and what she does for fun in this month's installment of Meet CID!
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Marketing Foundations
Marketing Strategy is Not One-and-Done
Why it’s smart to revisit your strategy, tweak it, and adjust it (and how to know when to do that)
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