Marketing Foundations
A Beginner’s Guide to Programmatic Advertising
Programmatic advertising made simple: Learn how to connect with the right audience, at the right time, and drive measurable results with data-driven strategies that maximize your brand's digital success.
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Marketing Foundations
Stop Creating Forgettable Content
67% of marketers are using AI to create more content, but only 17% rate it as excellent. Ready for a contrarian take on B2B content marketing? Here's why less might actually be more in 2025.
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Marketing Foundations
Un-Fluff Your Inbox: Marketing Resources We Actually Want to Read
If you’re tired of sifting through a fluff-stuffed inbox then swap out all of your digital dust with some of these new marketing resources — ones that we promise you’ll actually want to hear from.
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Marketing Foundations
What We Want to See in Marketing 2025
It’s one thing to report on trends, it’s another to have an opinion on them. Here’s what we’ll be advocating for more of in 2025.
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Marketing Tactics
Mission-Driven Marketing Basics
The holiday season is a natural focus for nonprofits, but the rest of the year matters too. We have some to help nonprofit marketing efforts make an impact all year long.
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Marketing Tactics
Defining a Digital Ad Strategy for B2B
As more digital natives take on roles as procurement managers and buyers, it’s clear that having a digital ad strategy is essential for B2B. In this overview you’ll get a solid look at how to get started.
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Meet CID
Meet CID: Heather Vaughn
Executive Marketing Director Heather Vaughn leads a team of brand, marketing, and digital strategists, setting a high bar for both quality work and calm, compassionate leadership.
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Marketing Trends
Take Advantage of Marketing Automation
Marketers have hundreds of marketing automation tools available to them. Here’s how to use them & get the most out of your martech.
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Marketing Foundations
Is Your Content Telling Too Much?
Get tips from our Sr. Content Strategist for transforming facts and specs into compelling content and creative that moves people to take action.
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