Marketing Tactics
Digital Tune-Up: Internal Linking Basics
What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.
Read Article
Meet CID
Meet CID: Amanda Luciano
Behind every successful digital campaign is a skilled strategist. Sr. Digital Marketing Strategist Amanda Luciano is one of those people here at CID. Find out more about her work, and her artistic pursuits.
Read Article
Marketing Tactics
Recruitment Marketing: When HR & Marketing Join Forces
Has your HR team tapped your marketing mind for help with recruiting? We’ve got ideas and advice to make your partnership successful.
Read Article
Marketing Trends
Everything We Know About GA4 So Far
GA4 is going to replace Universal Analytics. Here’s what it means for your data and what you can do to get ready for the change.
Read Article
Meet CID
Meet CID: Jordan Block
Take a step behind the digital marketing curtain and get to know one of CID's SEO, Google Analytics, and all-around ad strategy wizards, Jordan Block.
Read Article
Marketing Foundations
In-House Marketer Tells All: “Why I Leaned on an Agency”
Why would a nonprofit marketer with a lean budget hire an outside agency? Meg Brondos explains why working with CID was the right choice for her organization.
Read Article
Marketing Tactics
Click Here to Learn More About Better Calls to Action!
Are your calls to action falling flat? Find out how to make your CTAs more actionable, memorable, and effective with a few helpful tips.
Read Article
Marketing Trends
What You Need to Know About Google’s “Helpful Content” Update
Google recently updated how they score published content for ranking. Here's what it means for your content and keyword strategies.
Read Article
Marketing Trends
Content: Is it time for marketers to open the gates?
Gated content has been a surefire way to collect leads for ages. But is it time to open the gates and set your content free? Let's take a closer look at gated content's pros and cons.
Read Article