Is it Digital Fatigue, or Boring Content?
Digital fatigue is real. So is boring content. Making content that isn’t boring can go a long way in countering digital fatigue. Here’s how to do it.Read Article
Digital Tune-Up: Internal Linking Basics
What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.Read Article
Should Your Business Be on TikTok?
TikTok is a hot topic for brands, businesses, and just about everyone else on the internet at the moment. But does your business really need to be there?Read Article
Should We or Shouldn't We? Exploring Generative AI for Marketers
How can generative AI help marketers? We take a look at some of the pros and cons of using tools like ChatGPT or Dall-E2 in marketing work.Read Article
Expert Video Tips for Your Next Production
Video can bolster your business, expand your brand, and reach audiences almost everywhere. One of our in-house producers, David Busse, shares tips and insights for making the best video possible.Read Article
Project Profile: Potawatomi Brand Commercial Plays to Win
Take a behind-the-scenes look at CID’s Emmy-award winning brand commercial for Potawatomi Hotel & Casino.Read Article
7 Things Marketers can Learn from Rick Rubin
What can legendary music producer and Def Jam Records founder teach marketers about creativity? A lot, as it turns out.Read Article
Marketing Stats that Blew Our Minds in 2022
Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.Read Article
Click Here to Learn More About Better Calls to Action!
Are your calls to action falling flat? Find out how to make your CTAs more actionable, memorable, and effective with a few helpful tips.Read Article