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Stop Creating Forgettable Content Marketing Foundations

Stop Creating Forgettable Content

67% of marketers are using AI to create more content, but only 17% rate it as excellent. Ready for a contrarian take on B2B content marketing? Here's why less might actually be more in 2025.

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Un-Fluff Your Inbox: Marketing Resources We Actually Want to Read Marketing Foundations

Un-Fluff Your Inbox: Marketing Resources We Actually Want to Read

If you’re tired of sifting through a fluff-stuffed inbox then swap out all of your digital dust with some of these new marketing resources — ones that we promise you’ll actually want to hear from.

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What We Want to See in Marketing 2025 Marketing Foundations

What We Want to See in Marketing 2025

It’s one thing to report on trends, it’s another to have an opinion on them. Here’s what we’ll be advocating for more of in 2025.

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Why Your B2B Brand Should Make Friends with Social Media Marketing Tactics

Why Your B2B Brand Should Make Friends with Social Media

The days of B2B brands ignoring social media are over. If your brand has been hesitant to establish a social presence CID has a few reasons to stop giving these important platforms the cold shoulder.

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Mission-Driven Marketing Basics Marketing Tactics

Mission-Driven Marketing Basics

The holiday season is a natural focus for nonprofits, but the rest of the year matters too. We have some to help nonprofit marketing efforts make an impact all year long.

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Take Advantage of Marketing Automation Marketing Trends

Take Advantage of Marketing Automation

Marketers have hundreds of marketing automation tools available to them. Here’s how to use them & get the most out of your martech.

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When Kentico Users Should Upgrade to Xperience Marketing Foundations

When Kentico Users Should Upgrade to Xperience

If your organization uses Kentico and hasn’t yet upgraded to Xperience, you might be putting your site at risk. We explain why and when to make the update.

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Is Your Content Telling Too Much? Marketing Foundations

Is Your Content Telling Too Much?

Get tips from our Sr. Content Strategist for transforming facts and specs into compelling content and creative that moves people to take action.

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The Power of Emotional Intelligence in Marketing Marketing Trends

The Power of Emotional Intelligence in Marketing

Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.

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