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Is Your Content Telling Too Much?
The Power of Emotional Intelligence in Marketing Marketing Trends

The Power of Emotional Intelligence in Marketing

Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.

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The Power of Email Marketing: Seizing the Opportunity in B2B Marketing Foundations

The Power of Email Marketing: Seizing the Opportunity in B2B

Email marketing works if you know how to work it. So why do only 50% of B2B marketers say email is their most effective channel? Dive into our guide to the four types of email campaigns every B2B marketer should know.

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 Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking Marketing Tactics

Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking

You may already know a thing or two about how, when, and why to use internal links, but now, it’s time to talk about their lesser-known counterparts: backlinks.

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AI for Writers Summit: Tactics, Tools, and Takeaways Marketing Trends

AI for Writers Summit: Tactics, Tools, and Takeaways

Check out what we learned at the Marketing AI Institute's 2024 AI for Writers Summit.

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Marketing Strategy is Not One-and-Done Marketing Foundations

Marketing Strategy is Not One-and-Done

Why it’s smart to revisit your strategy, tweak it, and adjust it (and how to know when to do that)

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Is it Digital Fatigue, or Boring Content? Marketing Tactics

Is it Digital Fatigue, or Boring Content?

Digital fatigue is real. So is boring content. Making content that isn’t boring can go a long way in countering digital fatigue. Here’s how to do it.

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Digital Tune-Up: Internal Linking Basics Marketing Tactics

Digital Tune-Up: Internal Linking Basics

What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.

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Should Your Business Be on TikTok? Marketing Trends

Should Your Business Be on TikTok?

TikTok is a hot topic for brands, businesses, and just about everyone else on the internet at the moment. But does your business really need to be there?

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Should We or Shouldn't We? Exploring Generative AI for Marketers Marketing Trends

Should We or Shouldn't We? Exploring Generative AI for Marketers

How can generative AI help marketers? We take a look at some of the pros and cons of using tools like ChatGPT or Dall-E2 in marketing work.

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