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Marketing Strategy is Not One-and-Done
Is it Digital Fatigue, or Boring Content? Marketing Tactics

Is it Digital Fatigue, or Boring Content?

Digital fatigue is real. So is boring content. Making content that isn’t boring can go a long way in countering digital fatigue. Here’s how to do it.

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Digital Tune-Up: Internal Linking Basics Marketing Tactics

Digital Tune-Up: Internal Linking Basics

What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.

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Should Your Business Be on TikTok? Marketing Trends

Should Your Business Be on TikTok?

TikTok is a hot topic for brands, businesses, and just about everyone else on the internet at the moment. But does your business really need to be there?

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Should We or Shouldn't We? Exploring Generative AI for Marketers Marketing Trends

Should We or Shouldn't We? Exploring Generative AI for Marketers

How can generative AI help marketers? We take a look at some of the pros and cons of using tools like ChatGPT or Dall-E2 in marketing work.

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Expert Video Tips for Your Next Production Marketing Foundations

Expert Video Tips for Your Next Production

Video can bolster your business, expand your brand, and reach audiences almost everywhere. One of our in-house producers, David Busse, shares tips and insights for making the best video possible.

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Project Profile: Potawatomi Brand Commercial Plays to Win Success Stories

Project Profile: Potawatomi Brand Commercial Plays to Win

Take a behind-the-scenes look at CID’s Emmy-award winning brand commercial for Potawatomi Hotel & Casino.

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7 Things Marketers can Learn from Rick Rubin Creativity

7 Things Marketers can Learn from Rick Rubin

What can legendary music producer and Def Jam Records founder teach marketers about creativity? A lot, as it turns out.

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Marketing Stats that Blew Our Minds in 2022 Marketing Trends

Marketing Stats that Blew Our Minds in 2022

Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.

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Click Here to Learn More About Better Calls to Action! Marketing Tactics

Click Here to Learn More About Better Calls to Action!

Are your calls to action falling flat? Find out how to make your CTAs more actionable, memorable, and effective with a few helpful tips.

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