Meet CID: Meg Brondos

As our Sr. Brand & Marketing Strategist Meg Brondos is on a mission to help make brands better. In this interview she delves into her brand philosophy, childhood dreams, and how she approaches her work here at CID.

The Lemon Effect: What Makes an Ad Memorable?

From subversive humor to songs and slogans that get stuck in our heads, there’s more than one way to make an ad memorable.

An Ocean of Opportunity for Your Brand

Origin Stories: Stories Behind World-Famous Brands

Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.

How to Choose the Right Font for Your Brand

What does your font say about your brand? More than you may think! Here’s how to choose the right one.

Historic Brand, Fresh Marketing Opportunity

Running an older brand? Find out why leaning into your brand’s history can actually give you an edge with modern buyers.

Find Your Voice: How to Choose Your Brand Voice and Make it Heard

What's a brand voice and why does it matter? Find out how to identify yours and how we can make sure it's heard by the right people.

Meet CID: Dave Kang

Dave Kang is one of the folks who facilitates our brand story workshops as part of our storytelling team — when he’s not being an award-winning video producer. Get to know Dave.

Arise, Ye Sons of Freshness!

An Opinion Piece on Kroger’s New Branding, And Four Key Things To Remember When Approaching a Branding Project