An Ocean of Opportunity for Your Brand

Origin Stories: Stories Behind World-Famous Brands

Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.

How to Choose the Right Font for Your Brand

What does your font say about your brand? More than you may think! Here’s how to choose the right one.

Historic Brand, Fresh Marketing Opportunity

Running an older brand? Find out why leaning into your brand’s history can actually give you an edge with modern buyers.

Find Your Voice: How to Choose Your Brand Voice and Make it Heard

What's a brand voice and why does it matter? Find out how to identify yours and how we can make sure it's heard by the right people.

Meet CID: Dave Kang

Dave Kang is one of the folks who facilitates our brand story workshops as part of our storytelling team — when he’s not being an award-winning video producer. Get to know Dave.

Arise, Ye Sons of Freshness!

An Opinion Piece on Kroger’s New Branding, And Four Key Things To Remember When Approaching a Branding Project

How We Made the Logo for the 2020 Democratic National Convention in Milwaukee

Find out how the official mark for one of the most important events in Milwaukee’s 21st Century history got created right here at CI Design.

Avenue Branding, Part 01

The intersection at Wisconsin Ave. and 3rd Street used to be the heartbeat of Downtown Milwaukee. For a long time now it has been very quiet. At the center of it is what used to be the Grand Avenue Mall. This collection of buildings is being reimagined by some good people, and we (CI Design) were invited to help create the brand story and visual identity for the new development. This short article is a little glimpse into the writing process.