Marketing Tactics
Historic Brand, Fresh Marketing Opportunity
Running an older brand? Find out why leaning into your brand’s history can actually give you an edge with modern buyers.
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Marketing Foundations
Find Your Voice: How to Choose Your Brand Voice and Make it Heard
What's a brand voice and why does it matter? Find out how to identify yours and how we can make sure it's heard by the right people.
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Meet CID
Meet CID: Dave Kang
Dave Kang is one of the folks who facilitates our brand story workshops as part of our storytelling team — when he’s not being an award-winning video producer. Get to know Dave.
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Marketing Trends
Arise, Ye Sons of Freshness!
An Opinion Piece on Kroger’s New Branding, And Four Key Things To Remember When Approaching a Branding Project
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Creativity
How We Made the Logo for the 2020 Democratic National Convention in Milwaukee
Find out how the official mark for one of the most important events in Milwaukee’s 21st Century history got created right here at CI Design.
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Marketing Foundations
Avenue Branding, Part 01
The intersection at Wisconsin Ave. and 3rd Street used to be the heartbeat of Downtown Milwaukee. For a long time now it has been very quiet. At the center of it is what used to be the Grand Avenue Mall. This collection of buildings is being reimagined by some good people, and we (CI Design) were invited to help create the brand story and visual identity for the new development. This short article is a little glimpse into the writing process.
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Marketing Tactics
Branding the "GRAND PLANS"... The Avenue and 3rd Street Market Hall, Pt. 02
The Avenue is the brand new sleeping giant of retail, office, residential, and food experiences coming to the Grand Avenue Mall space on 3rd Street and Wisconsin Avenue. And CI Design had the pleasure of designing ...
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