Marketing Foundations
Create a More Meaningful Mission Statement
Good mission statements are clear, simple, and useful. Sr. Brand Strategist Meg Brondos offers a closer look at how to avoid common pitfalls and craft a mission statement with meaning.
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Marketing Foundations
Getting to the Heart of Mission Statements
Most organizations have mission statements, but whether they're valuable is another matter. Chief Storyteller Greg Marshall offers his take on creating mission statements with meaning.
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Marketing Foundations
How to Get the Most out of Your Agency Partner
Working with an agency should be helpful, rewarding, and get you closer to your marketing goals. We promise it’s possible. Here’s how.
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Marketing Foundations
In-House Marketer Tells All: “Why I Leaned on an Agency”
Why would a nonprofit marketer with a lean budget hire an outside agency? Meg Brondos explains why working with CID was the right choice for her organization.
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Marketing Tactics
Marketing Tune-Up: Optimize Your LinkedIn Company Page
While they may appear similar on the surface, LinkedIn company pages work much differently than personal profile pages. Learn how to set up or optimize your LinkedIn Company Page.
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Marketing Foundations
Content Marketing: The powerful tool you need to take advantage of
Take a closer look at content marketing — what it is and how it can be a vital part of your marketing program.
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Marketing Tactics
LinkedIn for SMBs
LinkedIn is a powerful marketing tool for small businesses. Learn more about putting its suite of features to work with tips from one of our digital marketing experts.
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Marketing Tactics
How We Made The Vollrath Foodservice Website, Part 03: CMS & Integrations
A three-part behind-the-scenes series on how CI Design planned and executed a major website redesign for Vollrath Foodservice.
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Marketing Trends
What Does the New Milwaukee Brewers Logo Sound Like?
How we helped the Milwaukee Brewers announce their new logo and uniforms.
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