Marketing Trends
How to Garner B2B User-Generated Content
B2B and B2C marketing differ in approach but share strategies. User-generated content is common in B2C, however it can also be leveraged in B2B marketing. Learn how UGC can expand your business’ reach.
Read Article
Marketing Trends
Don’t Pay Attention to 2025 Marketing Trends . . . Pay Attention to What’s Driving Them
It’s one thing to keep an eye on trends, it’s another to understand what drives them. Arm yourself with the cultural movements behind the 2025 trends to make informed decisions that will strengthen your marketing strategy.
Read Article
Meet CID
Meet CID: Meg Brondos
As our Sr. Brand & Marketing Strategist Meg Brondos is on a mission to help make brands better. In this interview she delves into her brand philosophy, childhood dreams, and how she approaches her work here at CID.
Read Article
Marketing Tactics
How to Successfully Rollout Your New Brand
Launching a new brand is exciting but also a complex process that requires careful planning and execution. Meg Brondos, CID's Sr. Brand & Marketing Strategist, dives into the dos and don’ts of brand rollouts that can help yours go smoothly.
Read Article
Marketing Tactics
Win at Trade Show Marketing
Get tips and ideas for making a big impact at your next trade show appearance regardless of your booth’s footprint.
Read Article
Marketing Tactics
Using Marketing Frameworks: Avoiding Pitfalls and Maximizing Results
Learn about applications for marketing frameworks, how to avoid common pitfalls, and gain insights on implementing them strategically in your organization.
Read Article
Marketing Foundations
Competitive Audits Explained
Making a change to your brand or marketing? Don’t forget to take a look at the competition. Find out when and why you should take a close look at your competitors if you want to make your marketing efforts stand out.
Read Article
Marketing Trends
The Power of Emotional Intelligence in Marketing
Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.
Read Article
Marketing Foundations
Why Brand Equity Matters in B2B
B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.
Read Article