Your Brand Guidelines Are Stuck in 2014

Rigid brand guidelines from 2014 no longer work in today's messy, multi-channel world. The most effective brands focus on consistent character rather than visual uniformity, empowering teams with principles that enable surprising, attention-grabbing expressions while maintaining a solid foundation.

Are You Making Your Brand Invisible?

Many B2B brands dilute themselves trying to appeal to everyone, resulting in forgettable "professional but approachable" positioning. Strong brands make strategic choices, stand for something specific, and accept they're not for everyone—because passion beats indifference.

What Your Marketing "Pause" Could Actually Cost You

Every day you're not marketing, competitors are claiming your market share. Boston Consulting Group found it costs $1.85 to regain every $1.00 saved from brand cuts. Here's how to quantify what inaction is really costing.

CI Design Weighs In On The Latest Controversial Logo Redesign - YES, THAT ONE

Everyone's talking about that controversial logo redesign. Wanting to avoid FOMO at all costs, we're finally ready to share our position on the rebrand that has everyone clutching their pearls.

The 5 Content Sources You Should Consider for Your Strategy

Marketing: Stop Trying to Be Sales

Marketing isn’t sales-lite. Most buyers decide before they show intent, so if you’re waiting for leads, you’re already too late. Stop chasing MQLs and start building brands.

B2B Employee-Generated Content Programs: Are They Worth It?

Explore how employee-generated content boosts B2B credibility, trust, and visibility while fueling your content strategy and brand voice.

5 Old School Marketing Rules We’re Breaking On Purpose

Not all rules are made to be broken, but as marketers, there are always exceptions. We're breaking these old-school rules on purpose. And if you're reading this, we dare you to join us. Come on, let's cause a ruckus.

How to Garner B2B User-Generated Content

B2B and B2C marketing differ in approach but share strategies. User-generated content is common in B2C, however it can also be leveraged in B2B marketing. Learn how UGC can expand your business’ reach.