Stop Competing on Price: How Industrial Brands Actually Differentiate

Most industrial companies compete on price because their brands all sound the same. Learn why technical excellence isn’t enough to differentiate and how to translate your capabilities into outcomes that actually win deals in competitive B2B markets.

Is Brand Misalignment Undermining Your Marketing Efforts?

Your leadership team agrees on the words but not the vision behind them. That disconnect could be the real reason your marketing keeps underperforming. Learn why inconsistent results often trace back to brand misalignment, not tactical execution.

You’re Overthinking It: What Ogilvy Knew About Making Ads That Actually Work

Modern marketing has become overcomplicated. David Ogilvy figured out how to sell decades ago using principles we’ve forgotten. From doing your homework to running campaigns until they actually stop working – here’s what still matters.

Your Brand Guidelines Are Stuck in 2014

Rigid brand guidelines from 2014 no longer work in today's messy, multi-channel world. The most effective brands focus on consistent character rather than visual uniformity, empowering teams with principles that enable surprising, attention-grabbing expressions while maintaining a solid foundation.

Are You Making Your Brand Invisible?

Many B2B brands dilute themselves trying to appeal to everyone, resulting in forgettable "professional but approachable" positioning. Strong brands make strategic choices, stand for something specific, and accept they're not for everyone—because passion beats indifference.

What Your Marketing "Pause" Could Actually Cost You

Every day you're not marketing, competitors are claiming your market share. Boston Consulting Group found it costs $1.85 to regain every $1.00 saved from brand cuts. Here's how to quantify what inaction is really costing.

CI Design Weighs In On The Latest Controversial Logo Redesign - YES, THAT ONE

Everyone's talking about that controversial logo redesign. Wanting to avoid FOMO at all costs, we're finally ready to share our position on the rebrand that has everyone clutching their pearls.

The 5 Content Sources You Should Consider for Your Strategy

Marketing: Stop Trying to Be Sales

Marketing isn’t sales-lite. Most buyers decide before they show intent, so if you’re waiting for leads, you’re already too late. Stop chasing MQLs and start building brands.