Marketing Tactics
Historic Brand, Fresh Marketing Opportunity
Running an older brand? Find out why leaning into your brand’s history can actually give you an edge with modern buyers.
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Creativity
7 Things Marketers can Learn from Rick Rubin
What can legendary music producer and Def Jam Records founder teach marketers about creativity? A lot, as it turns out.
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Marketing Trends
Boring 2 Boring is Dead! Long Live Engaging B2B Content!
B2B content that engages your audience isn’t just fun. It’s also a savvy marketing move that can help fill your sales pipeline.
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Marketing Foundations
How to Cultivate Customers with eNewsletters
Want to build better relationships with potential customers? Give eNewsletters a place in your marketing plan.
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Marketing Trends
What’s Trending for B2B Marketing in 2023
What will 2023 bring for B2B marketing? Here’s what we think will be top-of-mind for B2B buyers in the coming year and how to make the most of it.
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Marketing Trends
Marketing Stats that Blew Our Minds in 2022
Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.
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Marketing Trends
The Big Takeaway from Content Marketing World 2022
Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.
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Marketing Tactics
Marketing Tune-Up: Optimize Your LinkedIn Company Page
While they may appear similar on the surface, LinkedIn company pages work much differently than personal profile pages. Learn how to set up or optimize your LinkedIn Company Page.
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Marketing Trends
Augmented Reality: A social distancing sales solution gets real
CID recently helped Bradley Corp. launch a new augmented reality (AR) sales app. Although the app was in the works before the pandemic forced showrooms and trade shows to shut down, it has become an invaluable tool to help Bradley safely share a new product line with potential customers.
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