Marketing Tactics
Does Your B2B Mobile Site Measure Up?
Poor mobile experiences are frustrating at best and brand-killers at worst. Here are some simple ways to ensure your B2B site is hitting the mark.
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Marketing Trends
How to Unravel a Nonlinear Buyer’s Journey
The modern B2B buyer’s journey is complicated. Let’s talk about why understanding it is so important for your marketing efforts.
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Marketing Tactics
Historic Brand, Fresh Marketing Opportunity
Running an older brand? Find out why leaning into your brand’s history can actually give you an edge with modern buyers.
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Creativity
7 Things Marketers can Learn from Rick Rubin
What can legendary music producer and Def Jam Records founder teach marketers about creativity? A lot, as it turns out.
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Marketing Trends
Boring 2 Boring is Dead! Long Live Engaging B2B Content!
B2B content that engages your audience isn’t just fun. It’s also a savvy marketing move that can help fill your sales pipeline.
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Marketing Foundations
How to Cultivate Customers with eNewsletters
Want to build better relationships with potential customers? Give eNewsletters a place in your marketing plan.
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Marketing Trends
What’s Trending for B2B Marketing in 2023
What will 2023 bring for B2B marketing? Here’s what we think will be top-of-mind for B2B buyers in the coming year and how to make the most of it.
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Marketing Trends
Marketing Stats that Blew Our Minds in 2022
Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.
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Marketing Trends
The Big Takeaway from Content Marketing World 2022
Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.
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