Marketing Tactics
Why Your B2B Brand Should Make Friends with Social Media
The days of B2B brands ignoring social media are over. If your brand has been hesitant to establish a social presence CID has a few reasons to stop giving these important platforms the cold shoulder.
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Marketing Tactics
Marketing Your White Papers
White papers are a staple of B2B content marketing. We’ve got tips for getting yours in front of the right people and making their experience as engaging as possible.
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Marketing Tactics
Win at Trade Show Marketing
Get tips and ideas for making a big impact at your next trade show appearance regardless of your booth’s footprint.
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Marketing Tactics
Defining a Digital Ad Strategy for B2B
As more digital natives take on roles as procurement managers and buyers, it’s clear that having a digital ad strategy is essential for B2B. In this overview you’ll get a solid look at how to get started.
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Marketing Tactics
Is Your B2B Website Stuck? It Might Be Time for an Upgrade
Is your B2B website holding back your growth? Discover 5 clear signs it's time for an upgrade and how to maintain peak performance for lead generation.
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Marketing Tactics
Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking
You may already know a thing or two about how, when, and why to use internal links, but now, it’s time to talk about their lesser-known counterparts: backlinks.
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Marketing Trends
Looking Back at 2023’s Marketing Milestones
If you felt like 2023 was a little more unpredictable than usual you aren’t alone. Take a look back at some of the biggest events this year brought us.
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Marketing Tactics
What is Social SEO?
Social media marketing and SEO are often thought of separately, but they can work together in more ways than you may think. Let's talk about Social SEO.
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Marketing Tactics
Account Based Marketing Basics
Account Based Marketing or ABM can be a powerful tool for B2B marketing and sales teams. Let’s take a look at what it is and how to make it a part of your marketing plan.
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