Marketing Foundations
A Beginner’s Guide to Programmatic Advertising
Programmatic advertising made simple: Learn how to connect with the right audience, at the right time, and drive measurable results with data-driven strategies that maximize your brand's digital success.
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Marketing Tactics
The Lemon Effect: What Makes an Ad Memorable?
From subversive humor to songs and slogans that get stuck in our heads, there’s more than one way to make an ad memorable.
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Marketing Foundations
The 9 Types of Google Ads You Need to Know
Discover all nine types of Google Ads available today, from traditional Search ads to newer Performance Max campaigns. This guide breaks down what each ad type looks like, where it appears, and its basic use cases.
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