Marketing Strategy
The cure for the end of summer marketing blues
Summer is still with us, but it is winding down. That means it's time for marketers to assess their 2019 plans and start getting ready for 2020. But don't panic. CID's marketing services director, Heather Vaughn, has some advice to help you navigate it all.
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Sound Design
Q&A with CID's Music Man Dave Olson
Most of the music pieces we use in our client work are original compositions, and the man behind them is Dave Olson. He recently took a little time to answer our questions about what it's like to make music for a living, what inspires and challenges him, and how he sees the relationship between music and advertising.
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Digital Marketing
DigiMarCon 2019 Recap
Our digital marketing team took a field trip to Chicago for DigiMarCon 2019 and offer this roundup of favorite tips and insights.
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Video Production
Five Things I Learned Making Video Content for the Food Industry
Our senior video producer lets you in on five secrets for making amazing foodservice industry videos.
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Trends
Summer Jams that go to 11
It's summer and music is in the air - and our earbuds. Check out a few of our favorite songs to listen to when the temperature rises.
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Eight Things I Learned Making Video Content For Sports Teams & Athletes
CID's senior video producer has learned a lot about making videos for and about sports clients. Now, he's sharing eight insights he's gleaned over the years.
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Community Events
Fuze MKE is Sparking Action in the Ad Community
Our thoughts on the first Fuze MKE event, a new initiative aiming to tackle diversity and inclusion in the Milwaukee ad community. Spoiler alert: We loved it!
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2019 Wisconsin Sports Awards Recap
Earlier this month CI Design helped bring the 8th Annual Wisconsin Sports Awards to life. Check out a few photos from the night and see our team in action.
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Out & About with CID!
Summer Guide: Our Favorite Patio Hot Spots
We asked folks around the CI Design office to share their favorite places to grab a bite and enjoy the summer vibes.
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Trends
4 Trends from the 100th National Restaurant Association Show
For 100 years, the National Restaurant Association has been hosting shows featuring the latest and greatest in foodservice innovation. A few CI Design team members made the trip down to Chicago this year to celebrate the show’s centennial, lend support to our clients, and check out what’s new and exciting in the industry. Here’s a look at four major trends they spotted.
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CID News
DING-DONG: CID Takes Home 4 Bell Awards
The work that took home the Bellys (editor’s note: they are not actually called “the Bellys”) includes work from our in-house video team, UX and digital development team, brand strategy and design team, and our content team.
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Marketing Strategy
How We Used Integrated Marketing Smarts to Help LandscapeHub’s Garden Grow
When LandscapeHub came to us, they were still relatively new in the market, and wanted help increasing awareness, buyer registrations, and the number of quality suppliers using the platform.
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Brand Development
Branding the "GRAND PLANS"... The Avenue and 3rd Street Market Hall, Pt. 02
The Avenue is the brand new sleeping giant of retail, office, residential, and food experiences coming to the Grand Avenue Mall space on 3rd Street and Wisconsin Avenue. And CI Design had the pleasure of designing ...
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Brand Development
Avenue Branding, Part 01
The intersection at Wisconsin Ave. and 3rd Street used to be the heartbeat of Downtown Milwaukee. For a long time now it has been very quiet. At the center of it is what used to be the Grand Avenue Mall. This collection of buildings is being reimagined by some good people, and we (CI Design) were invited to help create the brand story and visual identity for the new development. This short article is a little glimpse into the writing process.
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Web Analytics
Three Misconceptions About Heatmaps
Heatmaps help us make informed, data-backed decisions for improving websites. But, there are some misconceptions out there about them. Read on to learn why heatmaps are a worthwhile investment for your next website redesign.
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Video Production
What to Look For in an Agency Video Partner
We asked David Busse, our Senior Producer and Director of Video Production, what qualities people should look for when hiring an agency to handle their marketing video production.
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