Fun and Games
Scary Stories to Read at Your Desk
CID presents two original terrifying tales of marketing mayhem to read at your desk...if you dare!
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Marketing Strategy
Personas: What they are and why your marketing needs them
Customer personas should be a cornerstone of your marketing efforts. A few of our team members got together to talk about what they are, how to use them, and why they're essential for effective marketing initiatives.
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Website Development
Kentico Connections 2019 Takeaways from the Mile High City
Two CID team members attended the Kentico Connections 2019 conference in Denver. There was a lot to take in, but they took a moment to decompress and share some of their initial takeaways here on the blog.
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Marketing Strategy
Practice makes (marketing) progress
Marketing as a practice? You bet. Our marketing strategist breaks down the reasons why framing the work this way makes a lot of sense.
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Video Production
Nine Things I Learned Making Video Content for B2B
What makes a B2B video successful? Our video production team leader, David Busse, shares his insights and advice for making your video engaging and effective.
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Digital Marketing
"Position Zero" and why it matters for your business
Two of our resident search engine marketing/optimization experts sat down for a chat about ranking first in Google search results, using "Google my Business," and dreams of opening a restaurant.
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Fun and Games
CID's Dog Days of Summer
Beat the "Back-to-School" blues with our "Dog Days of Summer" photo blog! (It's technically still summer, so we're going for it.)
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CID Wins Best Place to Work Award...Again!
CI Design was named a Best Place to Work by the Milwaukee Business Journal for the second year in a row, and we are very excited about it.
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Digital Marketing
Have you heard the one about the pool party?
Running an effective digital marketing campaign requires an expert balance between Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and content. Find out how to make your campaign successful with these refreshing tips.
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Digital Marketing
How to Create a Holistic SEM Strategy
What is SEM and what's the best strategy for your business? This explainer lays out a holistic approach to making your digital marketing efforts engaging and effective.
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Marketing Strategy
The cure for the end of summer marketing blues
Summer is still with us, but it is winding down. That means it's time for marketers to assess their 2019 plans and start getting ready for 2020. But don't panic. CID's marketing services director, Heather Vaughn, has some advice to help you navigate it all.
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Sound Design
Q&A with CID's Music Man Dave Olson
Most of the music pieces we use in our client work are original compositions, and the man behind them is Dave Olson. He recently took a little time to answer our questions about what it's like to make music for a living, what inspires and challenges him, and how he sees the relationship between music and advertising.
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Digital Marketing
DigiMarCon 2019 Recap
Our digital marketing team took a field trip to Chicago for DigiMarCon 2019 and offer this roundup of favorite tips and insights.
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Video Production
Five Things I Learned Making Video Content for the Food Industry
Our senior video producer lets you in on five secrets for making amazing foodservice industry videos.
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Trends
Summer Jams that go to 11
It's summer and music is in the air - and our earbuds. Check out a few of our favorite songs to listen to when the temperature rises.
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Eight Things I Learned Making Video Content For Sports Teams & Athletes
CID's senior video producer has learned a lot about making videos for and about sports clients. Now, he's sharing eight insights he's gleaned over the years.
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Community Events
Fuze MKE is Sparking Action in the Ad Community
Our thoughts on the first Fuze MKE event, a new initiative aiming to tackle diversity and inclusion in the Milwaukee ad community. Spoiler alert: We loved it!
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2019 Wisconsin Sports Awards Recap
Earlier this month CI Design helped bring the 8th Annual Wisconsin Sports Awards to life. Check out a few photos from the night and see our team in action.
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Out & About with CID!
Summer Guide: Our Favorite Patio Hot Spots
We asked folks around the CI Design office to share their favorite places to grab a bite and enjoy the summer vibes.
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