What is BERT?
Google's latest innovation is a true search-engine game-changer. Our team talks about what BERT does, and how you can make it happy.Read Article
Five Things We Love About the Amazon Holiday Toy Catalog
As a kid growing up in pre-internet times, the arrival of a catalog like this was one of the most glorious days of the year. You wanted everything in that catalog, much to your parents’ chagrin, but just as the store planned.Read Article
What does the new Milwaukee Brewers logo sound like?
How we helped the Milwaukee Brewers announce their new logo and uniforms.Read Article
Arise, Ye Sons of Freshness!
An Opinion Piece on Kroger’s New Branding, And Four Key Things To Remember When Approaching a Branding ProjectRead Article
How we made the logo for the 2020 Democratic National Convention in Milwaukee
Find out how the official mark for one of the most important events in Milwaukee’s 21st Century history got created right here at CI Design.Read Article
Scary Stories to Read at Your Desk
CID presents two original terrifying tales of marketing mayhem to read at your desk...if you dare!Read Article
Personas: What they are and why your marketing needs them
Customer personas should be a cornerstone of your marketing efforts. A few of our team members got together to talk about what they are, how to use them, and why they're essential for effective marketing initiatives.Read Article
Kentico Connections 2019 Takeaways from the Mile High City
Two CID team members attended the Kentico Connections 2019 conference in Denver. There was a lot to take in, but they took a moment to decompress and share some of their initial takeaways here on the blog.Read Article
Practice makes (marketing) progress
Marketing as a practice? You bet. Our marketing strategist breaks down the reasons why framing the work this way makes a lot of sense.Read Article
Nine Things I Learned Making Video Content for B2B
What makes a B2B video successful? Our video production team leader, David Busse, shares his insights and advice for making your video engaging and effective.Read Article
"Position Zero" and why it matters for your business
Two of our resident search engine marketing/optimization experts sat down for a chat about ranking first in Google search results, using "Google my Business," and dreams of opening a restaurant.Read Article
CID's Dog Days of Summer
Beat the "Back-to-School" blues with our "Dog Days of Summer" photo blog! (It's technically still summer, so we're going for it.)Read Article
CID Wins Best Place to Work Award...Again!
CI Design was named a Best Place to Work by the Milwaukee Business Journal for the second year in a row, and we are very excited about it.Read Article
Have you heard the one about the pool party?
Running an effective digital marketing campaign requires an expert balance between Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and content. Find out how to make your campaign successful with these refreshing tips.Read Article
How to Create a Holistic SEM Strategy
What is SEM and what's the best strategy for your business? This explainer lays out a holistic approach to making your digital marketing efforts engaging and effective.Read Article
The cure for the end of summer marketing blues
Summer is still with us, but it is winding down. That means it's time for marketers to assess their 2019 plans and start getting ready for 2020. But don't panic. CID's marketing services director, Heather Vaughn, has some advice to help you navigate it all.Read Article
Q&A with CID's Music Man Dave Olson
Most of the music pieces we use in our client work are original compositions, and the man behind them is Dave Olson. He recently took a little time to answer our questions about what it's like to make music for a living, what inspires and challenges him, and how he sees the relationship between music and advertising.Read Article
DigiMarCon 2019 Recap
Our digital marketing team took a field trip to Chicago for DigiMarCon 2019 and offer this roundup of favorite tips and insights.Read Article
Five Things I Learned Making Video Content for the Food Industry
Our senior video producer lets you in on five secrets for making amazing foodservice industry videos.Read Article