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Personas: What they are and why your marketing needs them
Marketing Strategy

Personas: What they are and why your marketing needs them

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Practice makes (marketing) progress Marketing Strategy

Practice makes (marketing) progress

Marketing as a practice? You bet. Our marketing strategist breaks down the reasons why framing the work this way makes a lot of sense.

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What do you mean I need to have my 2020 budget in? Marketing Strategy

The cure for the end of summer marketing blues

Summer is still with us, but it is winding down. That means it's time for marketers to assess their 2019 plans and start getting ready for 2020. But don't panic. CID's marketing services director, Heather Vaughn, has some advice to help you navigate it all.

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How We Used Integrated Marketing Smarts to Help LandscapeHub’s Garden Grow Marketing Strategy

How We Used Integrated Marketing Smarts to Help LandscapeHub’s Garden Grow

When LandscapeHub came to us, they were still relatively new in the market, and wanted help increasing awareness, buyer registrations, and the number of quality suppliers using the platform.

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