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How We Made The Vollrath Foodservice Website, Part 01: Discovery
Augmented Reality Now for a Better Reality Later Marketing Strategy

Augmented Reality Now for a Better Reality Later

If your business relies on in-person equipment demos, now is the time to look at AR solutions and adapt to a post-Covid environment where people may be unwilling or unable to travel due to fear or lack of budget.

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The Cabin in the Woods Experiment: What being sequestered can do for your marketing plan Marketing Strategy

The Cabin in the Woods Experiment: What being sequestered can do for your marketing plan

Being stuck inside can be a fantastic opportunity to tackle some marketing projects that you've been putting off. Our marketing director explains what happened when she was holed up in a cabin with little more than a to-do list and determination.

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Immediate Solutions For Staying The Course Amid Social Distancing Marketing Strategy

Immediate Solutions For Staying The Course Amid Social Distancing

What to do when your trade shows, conferences, and other events are canceled as a result of Coronavirus.

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Personas: What they are and why your marketing needs them Marketing Strategy

Personas: What they are and why your marketing needs them

Customer personas should be a cornerstone of your marketing efforts. A few of our team members got together to talk about what they are, how to use them, and why they're essential for effective marketing initiatives.

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Practice makes (marketing) progress Marketing Strategy

Practice makes (marketing) progress

Marketing as a practice? You bet. Our marketing strategist breaks down the reasons why framing the work this way makes a lot of sense.

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What do you mean I need to have my 2020 budget in? Marketing Strategy

The cure for the end of summer marketing blues

Summer is still with us, but it is winding down. That means it's time for marketers to assess their 2019 plans and start getting ready for 2020. But don't panic. CID's marketing services director, Heather Vaughn, has some advice to help you navigate it all.

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How We Used Integrated Marketing Smarts to Help LandscapeHub’s Garden Grow Marketing Strategy

How We Used Integrated Marketing Smarts to Help LandscapeHub’s Garden Grow

When LandscapeHub came to us, they were still relatively new in the market, and wanted help increasing awareness, buyer registrations, and the number of quality suppliers using the platform.

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