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Marketing Strategy
Marketing ABCs: Always Build Content
We heart content, and we're blogging about it yet again because it is such an important part of building lasting relationships with your customers. Get the basic ins and outs of what content can do and the important differences between some popular content buzzwords.
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Digital Marketing
Marketing Strategy
Content Marketing: The powerful tool you need to take advantage of
Take a closer look at content marketing — what it is and how it can be a vital part of your marketing program.
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Marketing Strategy
Digital Marketing
Want Successful Content? Start with a Strategy.
Content can be a strong driver of your marketing efforts, but you have to start in the right place: Strategy. Get a closer look at how smart planning makes great content even greater.
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Marketing Strategy
Now for a Real Treat: Personadogs! Marketing Personas for Dogs
If you've been putting off creating marketing personas, we have tips to get you motivated right here. Not enough? Well there are also cute dogs.
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Website Development
Marketing Strategy
How We Made The Vollrath Foodservice Website, Part 01: Discovery
A three-part behind-the-scenes series on how CI Design planned and executed a major website redesign for Vollrath Foodservice.
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Marketing Strategy
Augmented Reality Now for a Better Reality Later
If your business relies on in-person equipment demos, now is the time to look at AR solutions and adapt to a post-Covid environment where people may be unwilling or unable to travel due to fear or lack of budget.
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Marketing Strategy
The Cabin in the Woods Experiment: What being sequestered can do for your marketing plan
Being stuck inside can be a fantastic opportunity to tackle some marketing projects that you've been putting off. Our marketing director explains what happened when she was holed up in a cabin with little more than a to-do list and determination.
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Marketing Strategy
Immediate Solutions For Staying The Course Amid Social Distancing
What to do when your trade shows, conferences, and other events are canceled as a result of Coronavirus.
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Marketing Strategy
Personas: What they are and why your marketing needs them
Customer personas should be a cornerstone of your marketing efforts. A few of our team members got together to talk about what they are, how to use them, and why they're essential for effective marketing initiatives.
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Marketing Strategy
Practice makes (marketing) progress
Marketing as a practice? You bet. Our marketing strategist breaks down the reasons why framing the work this way makes a lot of sense.
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Marketing Strategy
The cure for the end of summer marketing blues
Summer is still with us, but it is winding down. That means it's time for marketers to assess their 2019 plans and start getting ready for 2020. But don't panic. CID's marketing services director, Heather Vaughn, has some advice to help you navigate it all.
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Marketing Strategy
How We Used Integrated Marketing Smarts to Help LandscapeHub’s Garden Grow
When LandscapeHub came to us, they were still relatively new in the market, and wanted help increasing awareness, buyer registrations, and the number of quality suppliers using the platform.
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