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Marketing Strategy
The Cabin in the Woods Experiment: What being sequestered can do for your marketing plan
Being stuck inside can be a fantastic opportunity to tackle some marketing projects that you've been putting off. Our marketing director explains what happened when she was holed up in a cabin with little more than a to-do list and determination.
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Marketing Strategy
Immediate Solutions For Staying The Course Amid Social Distancing
What to do when your trade shows, conferences, and other events are canceled as a result of Coronavirus.
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Marketing Strategy
Personas: What they are and why your marketing needs them
Customer personas should be a cornerstone of your marketing efforts. A few of our team members got together to talk about what they are, how to use them, and why they're essential for effective marketing initiatives.
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Marketing Strategy
Practice makes (marketing) progress
Marketing as a practice? You bet. Our marketing strategist breaks down the reasons why framing the work this way makes a lot of sense.
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Marketing Strategy
The cure for the end of summer marketing blues
Summer is still with us, but it is winding down. That means it's time for marketers to assess their 2019 plans and start getting ready for 2020. But don't panic. CID's marketing services director, Heather Vaughn, has some advice to help you navigate it all.
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Marketing Strategy
How We Used Integrated Marketing Smarts to Help LandscapeHub’s Garden Grow
When LandscapeHub came to us, they were still relatively new in the market, and wanted help increasing awareness, buyer registrations, and the number of quality suppliers using the platform.
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