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Marketing Strategy is Not One-and-Done
Paid or Organic: Finding the Right Mix for Your Marketing Marketing Foundations

Paid or Organic: Finding the Right Mix for Your Marketing

What’s better for your brand, paid media or organic? Like most things in marketing, it depends on your goals. Here’s how to figure out the right mix.

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How to Identify Your Target Audience Marketing Foundations

How to Identify Your Target Audience

Knowing your target audience is a foundational step in creating an effective marketing strategy. Get tips for identifying your target audience and start tailoring your plans.

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A Simple Content Marketing Strategy You’ll Actually Use Marketing Foundations

A Simple Content Marketing Strategy You’ll Actually Use

Find out how to document and use a content marketing strategy to create work that’s always on target.

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Create a More Meaningful Mission Statement Marketing Foundations

Create a More Meaningful Mission Statement

Good mission statements are clear, simple, and useful. Sr. Brand Strategist Meg Brondos offers a closer look at how to avoid common pitfalls and craft a mission statement with meaning.

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Expert Video Tips for Your Next Production Marketing Foundations

Expert Video Tips for Your Next Production

Video can bolster your business, expand your brand, and reach audiences almost everywhere. One of our in-house producers, David Busse, shares tips and insights for making the best video possible.

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Getting to the Heart of Mission Statements Marketing Foundations

Getting to the Heart of Mission Statements

Most organizations have mission statements, but whether they're valuable is another matter. Chief Storyteller Greg Marshall offers his take on creating mission statements with meaning.

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CMS Architecture 101: Static Pages vs. Component Pages Marketing Foundations

CMS Architecture 101: Static Pages vs. Component Pages

Get a quick primer on static pages, component-based pages, and when to choose one or the other for your website from our Director of Development Services.

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How to Get the Most out of Your Agency Partner Marketing Foundations

How to Get the Most out of Your Agency Partner

Working with an agency should be helpful, rewarding, and get you closer to your marketing goals. We promise it’s possible. Here’s how.

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How to Cultivate Customers with eNewsletters Marketing Foundations

How to Cultivate Customers with eNewsletters

Want to build better relationships with potential customers? Give eNewsletters a place in your marketing plan.

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