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Branding the "GRAND PLANS"​... The Avenue and 3rd Street Market Hall, Pt. 02 Brand Development

Branding the "GRAND PLANS"​... The Avenue and 3rd Street Market Hall, Pt. 02

The Avenue is the brand new sleeping giant of retail, office, residential, and food experiences coming to the Grand Avenue Mall space on 3rd Street and Wisconsin Avenue. And CI Design had the pleasure of designing ...

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Avenue Branding, Part 01 Brand Development

Avenue Branding, Part 01

The intersection at Wisconsin Ave. and 3rd Street used to be the heartbeat of Downtown Milwaukee. For a long time now it has been very quiet. At the center of it is what used to be the Grand Avenue Mall. This collection of buildings is being reimagined by some good people, and we (CI Design) were invited to help create the brand story and visual identity for the new development. This short article is a little glimpse into the writing process.

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