Marketing Trends
Should We or Shouldn't We? Exploring Generative AI for Marketers
How can generative AI help marketers? We take a look at some of the pros and cons of using tools like ChatGPT or Dall-E2 in marketing work.
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Marketing Trends
How to Unravel a Nonlinear Buyer’s Journey
The modern B2B buyer’s journey is complicated. Let’s talk about why understanding it is so important for your marketing efforts.
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Marketing Trends
Everything We Know About GA4 So Far
GA4 is going to replace Universal Analytics. Here’s what it means for your data and what you can do to get ready for the change.
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Marketing Trends
Boring 2 Boring is Dead! Long Live Engaging B2B Content!
B2B content that engages your audience isn’t just fun. It’s also a savvy marketing move that can help fill your sales pipeline.
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Marketing Trends
Is your Kentico site ready for MVC?
Kentico is switching to MVC. We quickly summarize what this means for your company's website, and steps you can take to be ready.
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Marketing Trends
What’s Trending for B2B Marketing in 2023
What will 2023 bring for B2B marketing? Here’s what we think will be top-of-mind for B2B buyers in the coming year and how to make the most of it.
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Marketing Trends
Marketing Stats that Blew Our Minds in 2022
Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.
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Marketing Trends
The Big Takeaway from Content Marketing World 2022
Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.
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Marketing Trends
What You Need to Know About Google’s “Helpful Content” Update
Google recently updated how they score published content for ranking. Here's what it means for your content and keyword strategies.
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