An Ocean of Opportunity for Your Brand

Marketing Tools We're Head Over Heels For

There is no shortage of marketing tools available to help make our jobs more productive, collaborative, and polished. Here’s a quick rundown of some of the ones we use at CID to make our work and processes shine.

Looking Back at 2023’s Marketing Milestones

If you felt like 2023 was a little more unpredictable than usual you aren’t alone. Take a look back at some of the biggest events this year brought us.

A Marketer's Guide to Using Twitch

Whether you’re familiar with Twitch or this is your first time hearing about it, here’s everything you need to know about its real-time marketing potential.

A Marketer's Guide to Using Reddit

Reddit can be an amazing platform for brands to connect with their customers — if they do it the right way. Before you dive in take a look at our guide for marketers to ensure you set your organization up for success.

How Marketers Can Thrive with First-Party Data

Internet cookies are on their way out, leaving marketers with less access to third-party data for their ad targeting. Is first-party data the answer?

Digital Tune-Up: Is Your Website Accessible?

Time for a quick digital tune-up! Is your website accessible? Use this checklist to make sure your site is healthy for you and your audiences.

Should Your Business Be on TikTok?

TikTok is a hot topic for brands, businesses, and just about everyone else on the internet at the moment. But does your business really need to be there?

Should We or Shouldn't We? Exploring Generative AI for Marketers

How can generative AI help marketers? We take a look at some of the pros and cons of using tools like ChatGPT or Dall-E2 in marketing work.