Marketing Tactics
Is it Digital Fatigue, or Boring Content?
Digital fatigue is real. So is boring content. Making content that isn’t boring can go a long way in countering digital fatigue. Here’s how to do it.
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Marketing Tactics
Digital Tune-Up: Internal Linking Basics
What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.
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Marketing Tactics
Account Based Marketing Basics
Account Based Marketing or ABM can be a powerful tool for B2B marketing and sales teams. Let’s take a look at what it is and how to make it a part of your marketing plan.
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Marketing Tactics
Does Your B2B Mobile Site Measure Up?
Poor mobile experiences are frustrating at best and brand-killers at worst. Here are some simple ways to ensure your B2B site is hitting the mark.
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Marketing Tactics
Recruitment Marketing: When HR & Marketing Join Forces
Has your HR team tapped your marketing mind for help with recruiting? We’ve got ideas and advice to make your partnership successful.
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Marketing Tactics
Historic Brand, Fresh Marketing Opportunity
Running an older brand? Find out why leaning into your brand’s history can actually give you an edge with modern buyers.
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Marketing Tactics
Click Here to Learn More About Better Calls to Action!
Are your calls to action falling flat? Find out how to make your CTAs more actionable, memorable, and effective with a few helpful tips.
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Marketing Tactics
Marketing Tune-Up: Optimize Your LinkedIn Company Page
While they may appear similar on the surface, LinkedIn company pages work much differently than personal profile pages. Learn how to set up or optimize your LinkedIn Company Page.
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Marketing Tactics
3 Need-To-Know Questions for Real Estate & Housing Digital Ads
If you're in real estate you've probably got traditional marketing methods down. But what about advertising online? It can be very effective, but before you dip your toe in, take a look at this in-depth explainer.
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