Marketing Tactics
Origin Stories: Stories Behind World-Famous Brands
Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.
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Marketing Tactics
What is Social SEO?
Social media marketing and SEO are often thought of separately, but they can work together in more ways than you may think. Let's talk about Social SEO.
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Marketing Tactics
Is it Digital Fatigue, or Boring Content?
Digital fatigue is real. So is boring content. Making content that isn’t boring can go a long way in countering digital fatigue. Here’s how to do it.
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Marketing Tactics
Digital Tune-Up: Internal Linking Basics
What is an internal link and when, how, and why should you add them to your digital content? CID’s in-house expert Jade Scaffidi has the answers.
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Marketing Tactics
Account Based Marketing Basics
Account Based Marketing or ABM can be a powerful tool for B2B marketing and sales teams. Let’s take a look at what it is and how to make it a part of your marketing plan.
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Marketing Tactics
Does Your B2B Mobile Site Measure Up?
Poor mobile experiences are frustrating at best and brand-killers at worst. Here are some simple ways to ensure your B2B site is hitting the mark.
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Marketing Tactics
Recruitment Marketing: When HR & Marketing Join Forces
Has your HR team tapped your marketing mind for help with recruiting? We’ve got ideas and advice to make your partnership successful.
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Marketing Tactics
Historic Brand, Fresh Marketing Opportunity
Running an older brand? Find out why leaning into your brand’s history can actually give you an edge with modern buyers.
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Marketing Tactics
Click Here to Learn More About Better Calls to Action!
Are your calls to action falling flat? Find out how to make your CTAs more actionable, memorable, and effective with a few helpful tips.
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