Marketing Foundations
8 Ways to Know You Need a New Website
We asked our UX, Web Development, SEO, Content, and Design experts to share some of the most essential indicators that your website needs a refresh.
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Marketing Foundations
Video Marketing Guide: How to plan your next video
Planning is key for a successful corporate, social, or broadcast video and it all starts with answering some key questions. Check out our planning guide to get started.
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Marketing Foundations
Personas: What they are and why your marketing needs them
Customer personas should be a cornerstone of your marketing efforts. A few of our team members got together to talk about what they are, how to use them, and why they're essential for effective marketing initiatives.
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Marketing Foundations
Avenue Branding, Part 01
The intersection at Wisconsin Ave. and 3rd Street used to be the heartbeat of Downtown Milwaukee. For a long time now it has been very quiet. At the center of it is what used to be the Grand Avenue Mall. This collection of buildings is being reimagined by some good people, and we (CI Design) were invited to help create the brand story and visual identity for the new development. This short article is a little glimpse into the writing process.
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Marketing Foundations
What to Look For in an Agency Video Partner
We asked David Busse, our Senior Producer and Director of Video Production, what qualities people should look for when hiring an agency to handle their marketing video production.
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