Marketing Foundations
Marketing Foundations
What We Want to See in Marketing 2025
It’s one thing to report on trends, it’s another to have an opinion on them. Here’s what we’ll be advocating for more of in 2025.
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Marketing Foundations
Competitive Audits Explained
Making a change to your brand or marketing? Don’t forget to take a look at the competition. Find out when and why you should take a close look at your competitors if you want to make your marketing efforts stand out.
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Marketing Foundations
When Kentico Users Should Upgrade to Xperience
If your organization uses Kentico and hasn’t yet upgraded to Xperience, you might be putting your site at risk. We explain why and when to make the update.
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Marketing Foundations
Is Your Content Telling Too Much?
Get tips from our Sr. Content Strategist for transforming facts and specs into compelling content and creative that moves people to take action.
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Marketing Foundations
Why Brand Equity Matters in B2B
B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.
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Marketing Foundations
The Power of Email Marketing: Seizing the Opportunity in B2B
Email marketing works if you know how to work it. So why do only 50% of B2B marketers say email is their most effective channel? Dive into our guide to the four types of email campaigns every B2B marketer should know.
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Marketing Foundations
How to Do More With Video Content
89% of consumers want to see more video content from brands in 2024. This post is designed to help marketers learn how to meet that demand without spending their entire yearly budget on one or two productions.
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Marketing Foundations
Avoid These Common Content Marketing Mistakes
Content marketing mistakes aren’t uncommon, but that doesn’t mean that they can’t be avoided! Here's a list of classic mishaps marketers should watch out for.
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Marketing Foundations
The 9 Types of Google Ads You Need to Know
Discover all nine types of Google Ads available today, from traditional Search ads to newer Performance Max campaigns. This guide breaks down what each ad type looks like, where it appears, and its basic use cases.
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