Marketing Foundations
A Simple Content Marketing Strategy You’ll Actually Use
Find out how to document and use a content marketing strategy to create work that’s always on target.
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Marketing Foundations
Create a More Meaningful Mission Statement
Good mission statements are clear, simple, and useful. Sr. Brand Strategist Meg Brondos offers a closer look at how to avoid common pitfalls and craft a mission statement with meaning.
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Marketing Foundations
Expert Video Tips for Your Next Production
Video can bolster your business, expand your brand, and reach audiences almost everywhere. One of our in-house producers, David Busse, shares tips and insights for making the best video possible.
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Marketing Foundations
Getting to the Heart of Mission Statements
Most organizations have mission statements, but whether they're valuable is another matter. Chief Storyteller Greg Marshall offers his take on creating mission statements with meaning.
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Marketing Foundations
CMS Architecture 101: Static Pages vs. Component Pages
Get a quick primer on static pages, component-based pages, and when to choose one or the other for your website from our Director of Development Services.
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Marketing Foundations
How to Get the Most out of Your Agency Partner
Working with an agency should be helpful, rewarding, and get you closer to your marketing goals. We promise it’s possible. Here’s how.
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Marketing Foundations
How to Cultivate Customers with eNewsletters
Want to build better relationships with potential customers? Give eNewsletters a place in your marketing plan.
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Marketing Foundations
In-House Marketer Tells All: “Why I Leaned on an Agency”
Why would a nonprofit marketer with a lean budget hire an outside agency? Meg Brondos explains why working with CID was the right choice for her organization.
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Marketing Foundations
What Wordle can Teach Us About Marketing (yeah yeah, but just trust us on this)
What can marketers learn from Wordle's meteoric rise? A lot, as it turns out. Check out these great lessons and reminders for marketers that can be found in the extremely popular daily word game.
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