Creativity
How We Disrupted Our Brand Without Losing Who We Are
Find out how and why we made our Wes Anderson parody video, and why taking a risk is sometimes a great way to reinforce your brand. Plus: Behind-the-scenes photos!
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Creativity
What Makes a Good Logo?
Logos are an essential part of a brand’s identity. Our Executive Creative Director, Jim Taugher, and Art Director, Ann Cooper, share their thoughts on what makes a logo effective.
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Creativity
Unblock Yourself: Creative Ways to Beat Creative Blocks
Creative blocks can happen to just about anyone. Before you beat yourself up for feeling stuck, here are some creative ways you can beat that block instead.
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Creativity
A Closer Look at Ideas and How to Get Them
Where do ideas come from, and how can you get good ones? Matt Schmidt takes us on a deeper dive into this fascinating subject.
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Creativity
How to Choose the Right Font for Your Brand
What does your font say about your brand? More than you may think! Here’s how to choose the right one.
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Creativity
7 Things Marketers can Learn from Rick Rubin
What can legendary music producer and Def Jam Records founder teach marketers about creativity? A lot, as it turns out.
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Creativity
Behind The Scenes At The Wisconsin Sports Awards
Watch what happens behind the scenes at the Wisconsin Sports Awards, a premier event produced by CI Design for Good Karma Brands.
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Creativity
How We Made the Logo for the 2020 Democratic National Convention in Milwaukee
Find out how the official mark for one of the most important events in Milwaukee’s 21st Century history got created right here at CI Design.
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Creativity
Q&A with CID's Music Man Dave Olson
Most of the music pieces we use in our client work are original compositions, and the man behind them is Dave Olson. He recently took a little time to answer our questions about what it's like to make music for a living, what inspires and challenges him, and how he sees the relationship between music and advertising.
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