Meet CID
Meet CID: Jim Taugher
Clients and staff alike often cite our people as one of the reasons they love working with CID. So let's get to know them! In this month's staff profile, meet Jim Taugher the man who may not really need an introduction.
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CID News
CID Wins Top Honor from Association of National Advertisers
CID and Vollrath were recently awarded a Silver B2 Award by the Association of National Advertisers (ANA) for the digital transformation of Vollrathfoodservice.com.
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Marketing Trends
Accessibility & Search Engine Optimization: What marketers need to know
As search engine marketers start to see the impact of the Google Page Experience Algorithm update, many are predicting the next area of focus will be accessibility. Find out what you need to know.
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Marketing Tactics
Why Your Nonprofit Needs a Google Grants Program
A solid digital marketing program doesn’t have to be out of reach for nonprofits thanks to Google Grants. Find out how to take advantage of the program, what it offers, and why you might want some help to get it up and running.
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Marketing Foundations
Do We Need To Know Our Margins? (And Other Basic ROI Questions)
You know what ROI is, but what about ROAS? It’s all about understanding the value of conversions you get via your digital ad campaigns. Find out more about this important measurement and how to put it to work for you.
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Marketing Trends
Core Web Vitals: What they mean for your site and its users
Google is rolling out new standards called Core Web Vitals soon. Like most things Google, it can get pretty complicated. Our dev team, UX team, and digital marketing team have been hard at work learning more about the change and put together this brief explainer.
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Meet CID
Meet CID: Paul Duquesnoy
What do our clients like about CID? The staff! What does the staff like about CID? Also the staff! So why not get to know us? Time to get to know our in-house animator, Paul Duquesnoy!
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Marketing Foundations
Content Marketing: The powerful tool you need to take advantage of
Take a closer look at content marketing — what it is and how it can be a vital part of your marketing program.
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Marketing Foundations
Want Successful Content? Start with a Strategy.
Content can be a strong driver of your marketing efforts, but you have to start in the right place: Strategy. Get a closer look at how smart planning makes great content even greater.
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