Marketing Foundations
In-House Marketer Tells All: “Why I Leaned on an Agency”
Why would a nonprofit marketer with a lean budget hire an outside agency? Meg Brondos explains why working with CID was the right choice for her organization.
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Marketing Tactics
Click Here to Learn More About Better Calls to Action!
Are your calls to action falling flat? Find out how to make your CTAs more actionable, memorable, and effective with a few helpful tips.
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Marketing Trends
The Big Takeaway from Content Marketing World 2022
Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.
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Marketing Trends
What You Need to Know About Google’s “Helpful Content” Update
Google recently updated how they score published content for ranking. Here's what it means for your content and keyword strategies.
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Marketing Trends
Content: Is it time for marketers to open the gates?
Gated content has been a surefire way to collect leads for ages. But is it time to open the gates and set your content free? Let's take a closer look at gated content's pros and cons.
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CID News
CID's Video Team Wins 4 Telly Awards
CID's in-house video production team was recently honored with four Telly Award wins. Take a look at the award-winning work right here.
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Marketing Tactics
Marketing Tune-Up: Optimize Your LinkedIn Company Page
While they may appear similar on the surface, LinkedIn company pages work much differently than personal profile pages. Learn how to set up or optimize your LinkedIn Company Page.
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Marketing Foundations
What Wordle can Teach Us About Marketing (yeah yeah, but just trust us on this)
What can marketers learn from Wordle's meteoric rise? A lot, as it turns out. Check out these great lessons and reminders for marketers that can be found in the extremely popular daily word game.
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Marketing Foundations
Find Your Voice: How to Choose Your Brand Voice and Make it Heard
What's a brand voice and why does it matter? Find out how to identify yours and how we can make sure it's heard by the right people.
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