Marketing Tactics
Origin Stories: Stories Behind World-Famous Brands
Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.
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Marketing Foundations
The 9 Types of Google Ads You Need to Know
Discover all nine types of Google Ads available today, from traditional Search ads to newer Performance Max campaigns. This guide breaks down what each ad type looks like, where it appears, and its basic use cases.
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Meet CID
Meet CID: Morgan Dunham
Morgan Dunham is one of the Digital Marketing Specialists on CID's Marketing & Strategy team. Find out what she's using all those spreadsheets for and what she does for fun in this month's installment of Meet CID!
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Marketing Trends
Marketing Tools We're Head Over Heels For
There is no shortage of marketing tools available to help make our jobs more productive, collaborative, and polished. Here’s a quick rundown of some of the ones we use at CID to make our work and processes shine.
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Marketing Foundations
Marketing Strategy is Not One-and-Done
Why it’s smart to revisit your strategy, tweak it, and adjust it (and how to know when to do that)
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Meet CID
Meet CID: Abby Husser
Have you met our Marketing Admin, Abby Husser? If you’ve worked with CID recently, then the answer is definitely yes. And if not, then here is your chance to get to know her!
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Marketing Trends
Looking Back at 2023’s Marketing Milestones
If you felt like 2023 was a little more unpredictable than usual you aren’t alone. Take a look back at some of the biggest events this year brought us.
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Marketing Trends
A Marketer's Guide to Using Twitch
Whether you’re familiar with Twitch or this is your first time hearing about it, here’s everything you need to know about its real-time marketing potential.
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Meet CID
Meet CID: Kelli Daly
Art Director Kelli Daly has undeniable style, skills, and personality. Here's a quick look at how she brings all of that and more to her work at CID!
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