Marketing Foundations
How to Cultivate Customers with eNewsletters
Want to build better relationships with potential customers? Give eNewsletters a place in your marketing plan.
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Marketing Trends
Is your Kentico site ready for MVC?
Kentico is switching to MVC. We quickly summarize what this means for your company's website, and steps you can take to be ready.
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Marketing Trends
What’s Trending for B2B Marketing in 2023
What will 2023 bring for B2B marketing? Here’s what we think will be top-of-mind for B2B buyers in the coming year and how to make the most of it.
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Marketing Trends
Marketing Stats that Blew Our Minds in 2022
Let’s take a look at the marketing stats, facts & observations that had CID's marketing experts talking this year.
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Marketing Foundations
In-House Marketer Tells All: “Why I Leaned on an Agency”
Why would a nonprofit marketer with a lean budget hire an outside agency? Meg Brondos explains why working with CID was the right choice for her organization.
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Marketing Tactics
Click Here to Learn More About Better Calls to Action!
Are your calls to action falling flat? Find out how to make your CTAs more actionable, memorable, and effective with a few helpful tips.
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Marketing Trends
The Big Takeaway from Content Marketing World 2022
Check out CID senior content strategist and copywriter Rebecca Rick's biggest takeaway from Content Marketing World.
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Marketing Trends
What You Need to Know About Google’s “Helpful Content” Update
Google recently updated how they score published content for ranking. Here's what it means for your content and keyword strategies.
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Marketing Trends
Content: Is it time for marketers to open the gates?
Gated content has been a surefire way to collect leads for ages. But is it time to open the gates and set your content free? Let's take a closer look at gated content's pros and cons.
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