Marketing Tactics
Is Your B2B Website Stuck? It Might Be Time for an Upgrade
Is your website stuck in the past? Learn the 5 signs it's time for a website upgrade to keep B2B lead generation intact and powering your business growth
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Marketing Foundations
How to Do More With Video Content
89% of consumers want to see more video content from brands in 2024. This post is designed to help marketers learn how to meet that demand without spending their entire yearly budget on one or two productions.
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Marketing Tactics
Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking
You may already know a thing or two about how, when, and why to use internal links, but now, it’s time to talk about their lesser-known counterparts: backlinks.
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Meet CID
Meet CID: Jade Scaffidi
Digital marketing is endlessly complex, but even the most unusual problems are no match for our Sr. Strategist and resident digital detective, Jade Scaffidi!
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Marketing Tactics
The Lemon Effect: What Makes an Ad Memorable?
From subversive humor to songs and slogans that get stuck in our heads, there’s more than one way to make an ad memorable.
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Marketing Trends
AI for Writers Summit: Tactics, Tools, and Takeaways
Check out what we learned at the Marketing AI Institute's 2024 AI for Writers Summit.
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Speak Fluent Marketing: A Glossary of B2B Marketing Terms
Master marketing language with these explanations of commonly abbreviated B2B terms.
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Meet CID
Meet CID: Ann Cooper
Meet CID’s beloved Senior Art Director, Ann Cooper, and learn how she's used her prowess to deliver groundbreaking designs to our clients for over 30 years!
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Marketing Foundations
Avoid These Common Content Marketing Mistakes
Content marketing mistakes aren’t uncommon, but that doesn’t mean that they can’t be avoided! Here's a list of classic mishaps marketers should watch out for.
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