Marketing Tactics
Recruitment Marketing: When HR & Marketing Join Forces
Has your HR team tapped your marketing mind for help with recruiting? We’ve got ideas and advice to make your partnership successful.
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Marketing Trends
How to Unravel a Nonlinear Buyer’s Journey
The modern B2B buyer’s journey is complicated. Let’s talk about why understanding it is so important for your marketing efforts.
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Marketing Foundations
How to Get the Most out of Your Agency Partner
Working with an agency should be helpful, rewarding, and get you closer to your marketing goals. We promise it’s possible. Here’s how.
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Meet CID
Meet CID: Kevin Botting
Kevin Botting has been a project management champion at CID for over five years now, and we think it’s high time you got the chance to get to know him better.
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Marketing Trends
Everything We Know About GA4 So Far
GA4 is going to replace Universal Analytics. Here’s what it means for your data and what you can do to get ready for the change.
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Marketing Tactics
Historic Brand, Fresh Marketing Opportunity
Running an older brand? Find out why leaning into your brand’s history can actually give you an edge with modern buyers.
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Creativity
7 Things Marketers can Learn from Rick Rubin
What can legendary music producer and Def Jam Records founder teach marketers about creativity? A lot, as it turns out.
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Marketing Trends
Boring 2 Boring is Dead! Long Live Engaging B2B Content!
B2B content that engages your audience isn’t just fun. It’s also a savvy marketing move that can help fill your sales pipeline.
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Leadership
CID’s ECD Jim Taugher Reflects on Leading a Creative Team
What does it take to successfully lead a creative team? CID’s Executive Creative Director talks about his experience leading an agency in Milwaukee’s creative community.
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