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The Lemon Effect: What Makes an Ad Memorable? Marketing Tactics

The Lemon Effect: What Makes an Ad Memorable?

From subversive humor to songs and slogans that get stuck in our heads, there’s more than one way to make an ad memorable.

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AI for Writers Summit: Tactics, Tools, and Takeaways Marketing Trends

AI for Writers Summit: Tactics, Tools, and Takeaways

Check out what we learned at the Marketing AI Institute's 2024 AI for Writers Summit.

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Speak Fluent Marketing: A Glossary of B2B Marketing Terms

Speak Fluent Marketing: A Glossary of B2B Marketing Terms

Master marketing language with these explanations of commonly abbreviated B2B terms.

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Meet CID: Ann Cooper Meet CID

Meet CID: Ann Cooper

Meet CID’s beloved Senior Art Director, Ann Cooper, and learn how she's used her prowess to deliver groundbreaking designs to our clients for over 30 years!

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Avoid These Classic Content Marketing Mistakes Marketing Foundations

Avoid These Classic Content Marketing Mistakes

Content marketing mistakes aren’t uncommon, but that doesn’t mean that they can’t be avoided! Here's a list of classic mishaps marketers should watch out for.

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An Ocean of Opportunity for Your Brand Marketing Trends

An Ocean of Opportunity for Your Brand

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Origin Stories: Stories Behind World-Famous Brands Marketing Tactics

Origin Stories: Stories Behind World-Famous Brands

Ever wonder how Google got its name, or why the BMW logo looks the way it does? We did too, so we did a little research and collected a few stories behind those and other world-famous brands.

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Google Ads: 101 Marketing Foundations

Google Ads: 101

Welcome to Google Ads: 101 — your quick guide to every type of ad Google has to offer, what they look like, and how to use each one the smart way.

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Meet CID: Morgan Dunham Meet CID

Meet CID: Morgan Dunham

Morgan Dunham is one of the Digital Marketing Specialists on CID's Marketing & Strategy team. Find out what she's using all those spreadsheets for and what she does for fun in this month's installment of Meet CID!

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