Meet CID
Meet CID: Rebecca Rick
Meet Rebecca Rick, CID's Senior Content Strategist and creative powerhouse, Discover how Rebecca's unique perspective and passion for excellence help her craft engaging content and infuse empathy into the digital landscape, even in the age of AI.
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Marketing Trends
The Power of Emotional Intelligence in Marketing
Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.
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Marketing Foundations
Why Brand Equity Matters in B2B
B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.
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Marketing Foundations
The Power of Email Marketing: Seizing the Opportunity in B2B
Email marketing works if you know how to work it. So why do only 50% of B2B marketers say email is their most effective channel? Dive into our guide to the four types of email campaigns every B2B marketer should know.
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Meet CID
Meet CID: David Busse
CID’s lead video producer, David Busse, talks about his inspiration, approach, favorite video techniques, and reveals a few details about his current independent film project.
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Marketing Tactics
Is Your B2B Website Stuck? It Might Be Time for an Upgrade
Is your website stuck in the past? Learn the 5 signs it's time for a website upgrade to keep B2B lead generation intact and powering your business growth
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Marketing Foundations
How to Do More With Video Content
89% of consumers want to see more video content from brands in 2024. This post is designed to help marketers learn how to meet that demand without spending their entire yearly budget on one or two productions.
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Marketing Tactics
Digital Tune-Up: Internal Linking Basics Part 2 — Backlinking
You may already know a thing or two about how, when, and why to use internal links, but now, it’s time to talk about their lesser-known counterparts: backlinks.
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Meet CID
Meet CID: Jade Scaffidi
Digital marketing is endlessly complex, but even the most unusual problems are no match for our Sr. Strategist and resident digital detective, Jade Scaffidi!
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