Marketing Trends
Take Advantage of Marketing Automation
Marketers have hundreds of marketing automation tools available to them. Here’s how to use them & get the most out of your martech.
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Marketing Foundations
When Kentico Users Should Upgrade to Xperience
If your organization uses Kentico and hasn’t yet upgraded to Xperience, you might be putting your site at risk. We explain why and when to make the update.
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Creativity
How CID's Dev Team Stays Creative
There’s no one way to be creative and to prove it we’re talking to people from different departments to learn more about how they approach creativity.
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Meet CID
Meet CID: Nick Papadakis
Could basic programming skills make society better? Is Microsoft better than Apple? Get answers from Software Developer Nick Papadakis!
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Marketing Foundations
Is Your Content Telling Too Much?
Get tips from our Sr. Content Strategist for transforming facts and specs into compelling content and creative that moves people to take action.
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Marketing Tactics
Keyword Dos and Don'ts: Improve Your Keyword Strategy
Keywords are vital to your organic content marketing efforts, but there are some rules of thumb to follow to make sure you’re using them effectively. Get tips for what to do and what not to do from our experts.
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Meet CID
Meet CID: Rebecca Rick
Meet Rebecca Rick, CID's Senior Content Strategist and creative powerhouse, Discover how Rebecca's unique perspective and passion for excellence help her craft engaging content and infuse empathy into the digital landscape, even in the age of AI.
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Marketing Trends
The Power of Emotional Intelligence in Marketing
Emotional intelligence or EQ can elevate your marketing efforts. Explore the five key components of EQ and learn how infusing your brand with emotional power can create authentic connections, craft compelling narratives, and build lasting customer relationships.
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Marketing Foundations
Why Brand Equity Matters in B2B
B2B companies have a unique advantage over B2C in building strong brand equity through face-to-face customer relationships. Discover why investing in brand equity is crucial, and how it can shield your business from challenges like mistakes, economic downturns, and fierce competition.
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