Creativity
How We Made the Logo for the 2020 Democratic National Convention in Milwaukee
Find out how the official mark for one of the most important events in Milwaukee’s 21st Century history got created right here at CI Design.
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Marketing Foundations
Personas: What they are and why your marketing needs them
Customer personas should be a cornerstone of your marketing efforts. A few of our team members got together to talk about what they are, how to use them, and why they're essential for effective marketing initiatives.
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Marketing Trends
Kentico Connections 2019 Takeaways from the Mile High City
Two CID team members attended the Kentico Connections 2019 conference in Denver. There was a lot to take in, but they took a moment to decompress and share some of their initial takeaways here on the blog.
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Marketing Tactics
Nine Things I Learned Making Video Content for B2B
What makes a B2B video successful? Our video production team leader, David Busse, shares his insights and advice for making your video engaging and effective.
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Creativity
Q&A with CID's Music Man Dave Olson
Most of the music pieces we use in our client work are original compositions, and the man behind them is Dave Olson. He recently took a little time to answer our questions about what it's like to make music for a living, what inspires and challenges him, and how he sees the relationship between music and advertising.
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Marketing Tactics
Five Things I Learned Making Video Content for the Food Industry
Our senior video producer lets you in on five secrets for making amazing foodservice industry videos.
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Marketing Foundations
Avenue Branding, Part 01
The intersection at Wisconsin Ave. and 3rd Street used to be the heartbeat of Downtown Milwaukee. For a long time now it has been very quiet. At the center of it is what used to be the Grand Avenue Mall. This collection of buildings is being reimagined by some good people, and we (CI Design) were invited to help create the brand story and visual identity for the new development. This short article is a little glimpse into the writing process.
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Marketing Tactics
Branding the "GRAND PLANS"... The Avenue and 3rd Street Market Hall, Pt. 02
The Avenue is the brand new sleeping giant of retail, office, residential, and food experiences coming to the Grand Avenue Mall space on 3rd Street and Wisconsin Avenue. And CI Design had the pleasure of designing ...
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CID News
DING-DONG: CID Takes Home 4 Bell Awards
The work that took home the Bellys (editor’s note: they are not actually called “the Bellys”) includes work from our in-house video team, UX and digital development team, brand strategy and design team, and our content team.
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