Marketing Foundations
Do We Need To Know Our Margins? (And Other Basic ROI Questions)
You know what ROI is, but what about ROAS? It’s all about understanding the value of conversions you get via your digital ad campaigns. Find out more about this important measurement and how to put it to work for you.
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Marketing Trends
Core Web Vitals: What they mean for your site and its users
Google is rolling out new standards called Core Web Vitals soon. Like most things Google, it can get pretty complicated. Our dev team, UX team, and digital marketing team have been hard at work learning more about the change and put together this brief explainer.
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Meet CID
Meet CID: Paul Duquesnoy
What do our clients like about CID? The staff! What does the staff like about CID? Also the staff! So why not get to know us? Time to get to know our in-house animator, Paul Duquesnoy!
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Marketing Foundations
Content Marketing: The powerful tool you need to take advantage of
Take a closer look at content marketing — what it is and how it can be a vital part of your marketing program.
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Marketing Foundations
Want Successful Content? Start with a Strategy.
Content can be a strong driver of your marketing efforts, but you have to start in the right place: Strategy. Get a closer look at how smart planning makes great content even greater.
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Meet CID
Meet CID: Colleen Pawlak
What do our clients like about CID? The staff! What does the staff like about CID? Also the staff! So why not get to know us? Time to get to know Colleen Pawlak, part of our project management squad.
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Marketing Foundations
Quick Guide to Digital Ads
The right mix of digital ads can deliver your message to your ideal customer in their favorite digital channels. Check out this quick guide to digital ads to learn the ins and outs of the different options out there.
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Marketing Foundations
Now for a Real Treat: Personadogs! Marketing Personas for Dogs
If you've been putting off creating marketing personas, we have tips to get you motivated right here. Not enough? Well there are also cute dogs.
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Marketing Foundations
Webinar: How Agile & Scrum Development Works at a Creative Agency
What does "Agile" & "Scrum" mean, and how do the practices help our web development clients? Check out this short webinar from CID's Certified ScrumMaster to find out.
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