Marketing Trends
Content: Is it time for marketers to open the gates?
Gated content has been a surefire way to collect leads for ages. But is it time to open the gates and set your content free? Let's take a closer look at gated content's pros and cons.
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CID News
CID's Video Team Wins 4 Telly Awards
CID's in-house video production team was recently honored with four Telly Award wins. Take a look at the award-winning work right here.
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Marketing Tactics
Marketing Tune-Up: Optimize Your LinkedIn Company Page
While they may appear similar on the surface, LinkedIn company pages work much differently than personal profile pages. Learn how to set up or optimize your LinkedIn Company Page.
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Marketing Foundations
What Wordle can Teach Us About Marketing (yeah yeah, but just trust us on this)
What can marketers learn from Wordle's meteoric rise? A lot, as it turns out. Check out these great lessons and reminders for marketers that can be found in the extremely popular daily word game.
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Marketing Foundations
Find Your Voice: How to Choose Your Brand Voice and Make it Heard
What's a brand voice and why does it matter? Find out how to identify yours and how we can make sure it's heard by the right people.
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Meet CID
Meet CID: Amy Klinkhammer
Usually when someone says it’s time to bring “The Hammer” in it's cause for alarm. Unless that is, they’re talking about Amy Klinkhammer, one of the writers and strategists on our award-winning marketing and strategy team! Then it’s time to celebrate because you get to work with a thoughtful, warm, funny, and creative pro. Get to know Amy!
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Marketing Tactics
3 Need-To-Know Questions for Real Estate & Housing Digital Ads
If you're in real estate you've probably got traditional marketing methods down. But what about advertising online? It can be very effective, but before you dip your toe in, take a look at this in-depth explainer.
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Marketing Tactics
Why You Need Landing Pages
Landing pages can increase your conversions from digital ads and give your potential customers a good experience with your brand. Take a closer look at putting this powerful tool to work.
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Marketing Trends
Interactive Content: What It Is & Why It’s Your Friend
If your content isn't getting the clicks you hoped for, maybe it's time to try something designed to engage: Interactive content. Find out what it is and why it's a great addition to your content plan.
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